Lauren Brooks
Lifecycle Marketing Strategist
Lauren Brooks is a lifecycle marketing strategist with 4+ years of experience helping SaaS businesses create meaningful customer experiences. She specializes in user engagement, retention, and conversion optimization, helping brands build stronger customer relationships beyond acquisition.
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What SaaS companies need in KPI dashboards
Your SaaS dashboard shows revenue is growing. But are you acquiring profitable customers? Are users getting value from your product? And which marketing channels are actually contributing to growth? Looking at revenue alone won’t answer those questions. A well-designed SaaS KPI dashboard brings your most important metrics together, helping you track customer acquisition, product engagement, […]
What are SaaS pricing models? Types + finding the right fit
Pricing is where product value turns into a real buying decision. It is also where a lot of good SaaS products start to feel harder to say yes to. That is why SaaS pricing models matter so much. The way you package, structure, and present price shapes how buyers compare options and decide whether your […]
Marketing funnel vs. customer journey: Which matters more?
Your marketing funnel says customers are moving toward conversion. But their actual journey might tell a completely different story. Someone discovers your brand through a Google search, leaves, returns through an ad, explores your product, and finally books a demo. The funnel shows their progress, but what about everything that happened along the way? That’s […]
First-party data and why it matters more than ever
Your customers leave clues long before they become customers. The pages they visit, the content they engage with, and the products they explore can tell you a lot about what interests them. But those interactions are only useful when you can connect them to what happens next. That’s where first-party data comes in. First-party data […]
Path to purchase from first click to final conversion
A customer clicks your ad, reads a blog post, checks out your competitors, and disappears. Two weeks later, they’re back. This time, they visit your pricing page, book a demo, and become a customer. So, what actually convinced them to buy? That’s the question path to purchase analysis helps answer. The path to purchase is […]
Best attribution model for Google Ads in 2026
Choosing the right attribution model for Google Ads can change how you evaluate campaign performance and decide where to spend your budget. But which model should you actually use? Data-driven attribution is the best starting point for most Google Ads advertisers. It distributes conversion credit across eligible ad interactions based on your account’s data, rather […]
How to calculate conversion rate (formula + examples)
Getting traffic to your website is one thing. Getting visitors to take action is another. Whether you’re tracking purchases, signups, or demo requests, conversion rate is an important metric. It helps you understand how effectively your website and marketing campaigns turn visitors into leads or customers. The calculation is simple, but choosing the right conversion […]
9 SEO KPIs to track and measure in 2026
SEO can bring thousands of visitors to your website, but how do you know whether those visits are helping your business grow? That’s where SEO KPIs come in. The right key performance indicators help you measure search visibility, attract relevant traffic, identify technical issues, and understand how organic search contributes to leads and revenue. With […]
10 marketing analytics blind spots costing you revenue
Your marketing dashboard can look complete and still be wrong. The numbers add up. The charts look clean. But some of your buyers never show up in them at all. That’s the core problem with marketing analytics. It can only report what it can see. Marketing analytics blind spots are the places where real buyer […]