Is your tracking broken? Find & fix issues with Measurement Trust Center.Explore now →
Sign inBook a demoStart free trial
Multi-Touch AttributionSee which channels, campaigns, ads, content, and touchpoints drive conversions, pipeline, and revenue.
Analytics & JourneysUnderstand user behaviorWebsite AnalyticsTurn traffic into insight.Product AnalyticsUnderstand engagement and retention.FunnelsFind and fix conversion drop-offs.User JourneysUnderstand paths to purchase.TrendsSpot patterns and changes over time.DashboardsBring key metrics into one view.
Data & IntelligenceAsk, analyze, and actMaven AIAsk questions about your data.MCPNewConnect AI agents to your data.EventsNewCapture the actions that matter.SegmentsGroup users by behavior and attributes.Contact ProfilesUnify visitor, user, and account activity.Reports & AlertsNewStay updated on key metrics.
BY BUSINESSSaaS brandsConnect acquisition, activation, retention, and MRR.Ecommerce brandsSee which channels drive ROAS, revenue, and repeat purchases.AgenciesDeliver client-ready reporting that proves marketing ROI.
BY TEAMMarketing teamsConnect campaigns, pipeline, and revenue in one view.Product teamsTurn feature usage, activation, and retention into product decisions.Growth teamsFind conversion leaks, reduce CAC, and scale what works.
Integrations
Pricing
LEARNBlogAttribution insights, analytics tips, & strategies.Analytics glossaryLearn analytics terms and concepts.Free toolsSimplify everyday marketing tasks.
EXPLORECase studiesReal stories from businesses using Usermaven.ReviewsHear directly from Usermaven customers.Product updatesNew features, improvements, & product updates.Affiliate programEarn 30% recurring commissions for referring customers.
SUPPORTHelp docsSetup instructions and step-by-step product guides.Guided setupGet expert help setting up Usermaven.System statusCheck Usermaven's current status.
Sign inBook a demoStart free trial

PRODUCT TEAMS

See which acquisition sources create your best customers

Follow users from their first marketing touch through activation, product engagement, conversion, and retention to understand which acquisition sources create lasting value.

Sign up freeBook a demo
Product OverviewLast 90 days
Signups2,700+16.4%
Activation rate61%+5.2%
Engaged users1,648+12.8%
Conversion rate18.9%+2.4%
Week 8 retention57%+7.1%
Customer LTV$1,420+9.6%
Activation by sourceCreated first project
Organic search
65%
LinkedIn Ads
66%
Google Ads
52%
Acquisition, activation, and retention in one view

Trusted by leading product teams worldwide

client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo

4.9/5average rating across five review platforms

Product HuntCapterraG2GetAppSoftware Finder

THE MISSING CONTEXT

Not every signup becomes the customer you want

What happens after acquisition determines whether users activate, convert, stick around, and create value. That context is often missing when product and acquisition data are analyzed separately.

Acquisition quality

Different sources bring users with very different intent and product fit.

Signup volume alone can make low-quality acquisition look successful.

Activation gaps

Some users reach key product milestones quickly while others disappear before experiencing value.

Without acquisition context, teams can't see which sources consistently produce activated users.

Conversion paths

Users take different actions, sequences, and amounts of time before becoming customers.

Aggregate funnels can hide the journeys that separate converters from drop-offs.

Customer value

Users who convert can still differ significantly in retention and revenue.

Optimizing for conversion alone can prioritize customers who create less long-term value.

WHAT USERMAVEN SOLVES

See what your best users have in common

Connect acquisition sources with product behavior to understand who activates, what drives conversion, which users retain, and where your most valuable customers come from.

Find which sources bring users who activate

Compare acquisition sources by what users do after signup. See which channels bring people who reach the product milestones that matter, not simply those that generate the most registrations.

Activation by sourceGoal: Created first project
SourceSignupsActivatedRate
Organic search1,24080665%
Google Ads92047852%
LinkedIn Ads54035666%

Compare acquisition by product engagement

Segment users by acquisition source and compare how they engage after signup. Identify which sources bring users who go beyond initial activation and continue using the product.

Engagement · Users by source
Organic search72% engaged
LinkedIn Ads68% engaged
Google Ads51% engaged
Segment: Activated users

See the journey behind conversion

Follow individual journeys across marketing touchpoints, signup, and product interactions to understand what users do before reaching an important conversion.

User journey · Acquisition to conversion
Organic search
Pricing page
Signup
Created project
Invited teammate
Upgraded
12 days · 6 touchpoints

Find where valuable users drop off

Build funnels around the steps that matter to your product, then compare progression to uncover where acquired users fail to reach activation or conversion.

Activation funnelGoogle Ads
Signup1,840
72%
Created project1,325
61%
Invited teammate808
43%
Converted347
Largest drop: Created project → Invited teammate

Connect product behavior to retention

Use cohorts to compare whether users who complete important product actions are more likely to return over time. See which early behaviors appear alongside stronger retention.

Retention · Behavior cohorts
CohortWeek 1Week 4Week 8
Invited teammate82%68%57%
No invite61%39%26%
Users who invite teammates retain longer

See which acquisition creates customer value

Connect acquisition and product behavior with revenue outcomes to compare sources beyond signup or conversion. See where customers who retain and generate more value originally came from.

Customer value · By acquisition source
Organic searchRevenue$64.8KLTV$1,420
LinkedIn AdsRevenue$52.6KLTV$1,680
Google AdsRevenue$48.2KLTV$940
Highest LTV: LinkedIn Ads
Jessica M.
Jake T.
Rachel M.
Marcus L.
Lauren S.

Customer
Reviews

Hear how customers use Usermaven to understand what users do, where journeys break down, and what contributes to better outcomes.

Read all reviews

We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.

Jessica M.

Jessica M.

Marketing Manager

What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.

Rachel M.

Rachel M.

VP of Marketing

Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.

Lauren S.

Lauren S.

Head of Digital Marketing

The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.

Ahmed T.

Ahmed T.

Performance Marketing Lead

We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.

Kevin L.

Kevin L.

Growth Manager

We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.

Jessica M.

Jessica M.

Marketing Manager

What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.

Rachel M.

Rachel M.

VP of Marketing

Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.

Lauren S.

Lauren S.

Head of Digital Marketing

The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.

Ahmed T.

Ahmed T.

Performance Marketing Lead

We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.

Kevin L.

Kevin L.

Growth Manager

Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.

Jake T.

Jake T.

Founder

We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.

Marcus L.

Marcus L.

Head of Paid Media

Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.

Daniel R.

Daniel R.

Head of Growth

We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.

Priya N.

Priya N.

Co-founder

Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.

Jake T.

Jake T.

Founder

We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.

Marcus L.

Marcus L.

Head of Paid Media

Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.

Daniel R.

Daniel R.

Head of Growth

We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.

Priya N.

Priya N.

Co-founder

PRODUCT GROWTH METRICS

Measure the outcomes behind every signup

Connect acquisition with activation, product behavior, conversion, retention, and revenue to understand which users become valuable customers.

Acquisition8
  • Signups by source
  • Signups by campaign
  • First-touch source
  • Acquisition channel
  • Campaign attribution
  • Conversion paths
  • Cost per acquisition
  • Attributed conversions
Activation8
  • Activation rate
  • Activation events
  • Funnel completion
  • Funnel drop-offs
  • Time to activation
  • Activation by source
  • Activation by segment
  • Key product actions
Engagement & conversion8
  • Product events
  • Engaged users
  • Conversion rate
  • Goal completions
  • Conversion by source
  • Conversion by segment
  • Time to conversion
  • User journeys
Retention & revenue8
  • User retention
  • Cohort retention
  • Retention by segment
  • Customer LTV
  • Attributed revenue
  • Revenue by source
  • Revenue by campaign
  • Revenue per customer

Find where your most valuable users come from

Connect acquisition with what users do after signup to see which sources bring people who activate, convert, retain, and create more value.

See full customer journey

Marketing attribution helps product teams connect acquisition sources and campaigns with what users do after they arrive. It shows which sources bring users who activate, convert, retain, and generate revenue, giving teams a better measure of acquisition quality than signups alone.

Product teams need more than behavioral data to understand why some users succeed while others drop off. Marketing attribution adds acquisition context, helping teams see whether differences in activation, conversion, or retention are connected to where users came from and the journeys they took.

Instead of judging acquisition by signup volume alone, teams can compare sources using downstream outcomes such as activation, conversion, retention, and revenue. Usermaven connects acquisition context with these outcomes so teams can identify which sources bring users who progress further.

Usermaven lets teams analyze activation events and funnels by acquisition context. This helps product teams compare how users from different channels and campaigns progress toward activation and identify sources associated with stronger activation rates.

Yes. Usermaven combines acquisition context with retention and cohort analysis, helping teams compare whether users from different sources continue using the product over time. This makes it possible to evaluate acquisition based on longer-term user quality, not just initial conversion.

Usermaven connects marketing touchpoints and customer journeys with revenue data. Product teams can use this context to understand which acquisition sources and downstream journeys are associated with customers who convert and generate revenue.

Look for a marketing attribution solution that goes beyond assigning conversion credit. Product teams should be able to connect acquisition with product behavior, analyze activation and conversion funnels, understand complete user journeys, compare retention, and connect those outcomes with customer value and revenue.

Build a stronger path from acquisition to revenue

Connect where users come from with how they activate, convert, and retain to create more value from your acquisition efforts.

Sign up freeBook a demo

Trusted by 14,000+ marketing teams worldwide