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Multi-Touch AttributionSee which channels, campaigns, ads, content, and touchpoints drive conversions, pipeline, and revenue.
Analytics & JourneysUnderstand user behaviorWebsite AnalyticsTurn traffic into insight.Product AnalyticsUnderstand engagement and retention.FunnelsFind and fix conversion drop-offs.User JourneysUnderstand paths to purchase.TrendsSpot patterns and changes over time.DashboardsBring key metrics into one view.
Data & IntelligenceAsk, analyze, and actMaven AIAsk questions about your data.MCPNewConnect AI agents to your data.EventsNewCapture the actions that matter.SegmentsGroup users by behavior and attributes.Contact ProfilesUnify visitor, user, and account activity.Reports & AlertsNewStay updated on key metrics.
BY BUSINESSSaaS brandsConnect acquisition, activation, retention, and MRR.Ecommerce brandsSee which channels drive ROAS, revenue, and repeat purchases.AgenciesDeliver client-ready reporting that proves marketing ROI.
BY TEAMMarketing teamsConnect campaigns, pipeline, and revenue in one view.Product teamsTurn feature usage, activation, and retention into product decisions.Growth teamsFind conversion leaks, reduce CAC, and scale what works.
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GROWTH TEAMS

Win more customers. Make growth pay.

Usermaven gives growth teams marketing attribution that connects acquisition to revenue. See which channels bring valuable customers, where conversion breaks down, and which campaigns deserve more investment.

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Growth OverviewLast 90 days
Customers444+19.3%
Attributed revenue$155.8K+22.1%
ROAS4.1×+0.6×
CAC$124-11.7%
Conversion rate6.2%+1.4%
Retention71%+4.8%
Revenue by channelLinear attribution
Google Ads
$62.4K
Organic search
$54.8K
LinkedIn Ads
$38.6K
Acquisition, conversion, and revenue in one view

Trusted by teams focused on measurable growth

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4.9/5average rating across five review platforms

Product HuntCapterraG2GetAppSoftware Finder

WHERE GROWTH DECISIONS GET STUCK

More growth activity doesn't always mean better growth

More campaigns, experiments, and signups create opportunities, but growth teams still need to know what creates customers, revenue, and efficient growth.

Growth drivers

Traffic and signups can rise without producing meaningful revenue growth.

Teams struggle to separate real growth drivers from activity that only looks promising.

Acquisition efficiency

Cheap clicks and leads don't always become affordable customers.

Optimizing too early in the funnel can increase CAC where it actually matters.

Conversion leaks

Acquired users can disappear at multiple points before becoming customers.

Without the full journey, teams can't see where promising growth is being lost.

Customer value

Channels that acquire similar numbers of customers can produce very different long-term value.

Short-term conversion metrics can push resources toward lower-value growth.

HOW USERMAVEN HELPS

Find what to scale and where growth is leaking

Use marketing attribution, funnels, and customer journeys to find revenue-driving channels, conversion gaps, and opportunities to improve CAC and ROAS.

Find which channels grow revenue

Go beyond traffic and leads to compare how channels and campaigns contribute to customers and revenue. See which acquisition efforts create business outcomes worth scaling.

Revenue by channel
GoalPaid customer ▾ModelLinear ▾
ChannelCustomersRevenue
Google Ads186$62.4K
Organic search164$54.8K
LinkedIn Ads94$38.6K
Google Ads contributes 40% of attributed revenue

Measure what customers really cost

Connect acquisition spend with paying-customer outcomes instead of judging efficiency by clicks or leads. Compare CAC across channels and campaigns to find where growth becomes expensive.

Acquisition efficiency · Paid customer
Campaign ACPL$24CAC$218
Campaign BCPL$41CAC$124

Cheaper leads ≠ cheaper customers

From lead cost to CAC

Find where conversion breaks

Use funnels to follow acquired users through the steps that matter to conversion. Identify where users drop off and compare segments to investigate where growth is getting stuck.

Acquisition → Conversion
Landing page8,420
42%
Signup3,536
61%
Activated2,157
24%
Paid customer518
Largest opportunity: Activated → Paid customer

Put more spend behind stronger ROAS

Evaluate ad spend alongside attributed revenue to compare campaign returns. Find campaigns producing stronger returns and investigate where additional spend is delivering less.

Spend · Attributed revenue · ROAS
Brand search
Spend$8.2KRevenue$47.6KROAS5.8× ROAS
Retargeting
Spend$10.4KRevenue$44.7KROAS4.3× ROAS
Prospecting
Spend$15.8KRevenue$33.2KROAS2.1× ROAS

Find the sources that create more valuable customers

Look beyond the initial conversion to compare how acquired customers perform over time. Use retention and revenue context to identify sources associated with stronger customer value.

Customer quality · By source
SourceCustomersRetentionRevenue
Organic search16471%$54.8K
LinkedIn Ads9478%$38.6K
Google Ads18662%$62.4K
LinkedIn customers show the strongest retention

See the journey behind profitable growth

Use customer journeys and multi-touch attribution together to understand how acquisition channels and subsequent interactions contribute before conversion.

First touch → Customer → Revenue
Day 1LinkedIn AdBlog
Day 8Organic searchFeature page
Day 19EmailCase study
Day 27Google AdsPricing
Day 31Paid customer · $4.8K
First touch: LinkedIn AdsLast touch: Google Ads
7 touchpoints · 31 days
Jessica M.
Jake T.
Rachel M.
Marcus L.
Lauren S.

Customer
Reviews

Hear how Usermaven customers connect acquisition, customer journeys, and revenue to understand performance and improve growth decisions.

Read all reviews

We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.

Jessica M.

Jessica M.

Marketing Manager

What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.

Rachel M.

Rachel M.

VP of Marketing

Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.

Lauren S.

Lauren S.

Head of Digital Marketing

The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.

Ahmed T.

Ahmed T.

Performance Marketing Lead

We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.

Kevin L.

Kevin L.

Growth Manager

We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.

Jessica M.

Jessica M.

Marketing Manager

What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.

Rachel M.

Rachel M.

VP of Marketing

Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.

Lauren S.

Lauren S.

Head of Digital Marketing

The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.

Ahmed T.

Ahmed T.

Performance Marketing Lead

We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.

Kevin L.

Kevin L.

Growth Manager

Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.

Jake T.

Jake T.

Founder

We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.

Marcus L.

Marcus L.

Head of Paid Media

Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.

Daniel R.

Daniel R.

Head of Growth

We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.

Priya N.

Priya N.

Co-founder

Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.

Jake T.

Jake T.

Founder

We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.

Marcus L.

Marcus L.

Head of Paid Media

Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.

Daniel R.

Daniel R.

Head of Growth

We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.

Priya N.

Priya N.

Co-founder

GROWTH PERFORMANCE

Keep the numbers behind growth connected

Connect acquisition with activation, product behavior, conversion, retention, and revenue to understand which users become valuable customers.

Acquisition8
  • Ad spend
  • Traffic by source
  • Leads by channel
  • Signups by source
  • Campaign performance
  • First-touch source
  • Channel attribution
  • Campaign attribution
Conversion8
  • Conversion rate
  • Goal completions
  • Funnel conversion
  • Funnel drop-offs
  • Time to conversion
  • Conversion by source
  • Conversion by segment
  • Customer journeys
Efficiency8
  • CAC
  • CAC by channel
  • CAC by campaign
  • ROAS
  • Cost per conversion
  • Ad spend
  • Attributed revenue vs. spend
  • Acquisition efficiency
Revenue & customer value8
  • Attributed revenue
  • Revenue by channel
  • Revenue by campaign
  • Revenue per customer
  • Customer retention
  • Cohort retention
  • Customer LTV
  • Attribution by model

Put more budget behind profitable growth

See whether your next opportunity is a stronger acquisition channel, a conversion fix, or a campaign attracting more valuable customers.

Improve growth efficiency

Marketing attribution helps growth teams connect channels, campaigns, and touchpoints with conversions and revenue. It gives teams a clearer view of which acquisition efforts contribute to growth and where resources may produce stronger returns.

Growth teams need to understand more than where leads or signups originate. Attribution connects acquisition with downstream customer and revenue outcomes, helping teams evaluate which channels contribute to efficient, sustainable growth.

Yes. Usermaven is marketing attribution software that connects channel and campaign performance with customer journeys, conversions, and revenue. Growth teams can use it alongside funnels, segments, retention analysis, and product behavior to investigate what drives growth beyond the initial acquisition.

Start by comparing acquisition spend with paying-customer outcomes rather than optimizing only for clicks or leads. Usermaven helps teams evaluate CAC across acquisition sources and investigate the journeys and conversion points contributing to higher acquisition costs.

Usermaven connects ad spend with attributed conversions and revenue, allowing teams to compare campaign returns using a selected attribution model. This helps identify stronger-performing campaigns and areas where weaker returns deserve investigation.

Growth rarely comes from a single interaction. Multi-touch attribution helps teams understand how different channels contribute throughout the customer journey instead of giving all credit to the first or final touchpoint.

Compare channels using downstream outcomes such as customers, attributed revenue, CAC, and ROAS rather than traffic or leads alone. Usermaven helps connect those outcomes to the channels and campaigns involved in acquisition.

Look for a marketing attribution solution that connects spend with customer and revenue outcomes, supports multiple attribution models, shows complete customer journeys, and helps evaluate CAC, ROAS, conversion, and customer value. Growth teams need evidence they can use to decide what to scale, optimize, or reconsider.

Scale growth without wasting acquisition spend

Connect channels and campaigns to revenue, improve CAC and ROAS, and put more resources behind the growth drivers that deliver stronger returns.

Sign up freeBook a demo

Trusted by 14,000+ marketing teams worldwide