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Multi-Touch AttributionSee which channels, campaigns, ads, content, and touchpoints drive conversions, pipeline, and revenue.
Analytics & JourneysUnderstand user behaviorWebsite AnalyticsTurn traffic into insight.Product AnalyticsUnderstand engagement and retention.FunnelsFind and fix conversion drop-offs.User JourneysUnderstand paths to purchase.TrendsSpot patterns and changes over time.DashboardsBring key metrics into one view.
Data & IntelligenceAsk, analyze, and actMaven AIAsk questions about your data.MCPNewConnect AI agents to your data.EventsNewCapture the actions that matter.SegmentsGroup users by behavior and attributes.Contact ProfilesUnify visitor, user, and account activity.Reports & AlertsNewStay updated on key metrics.
BY BUSINESSSaaS brandsConnect acquisition, activation, retention, and MRR.Ecommerce brandsSee which channels drive ROAS, revenue, and repeat purchases.AgenciesDeliver client-ready reporting that proves marketing ROI.
BY TEAMMarketing teamsConnect campaigns, pipeline, and revenue in one view.Product teamsTurn feature usage, activation, and retention into product decisions.Growth teamsFind conversion leaks, reduce CAC, and scale what works.
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BUSINESS: B2B SAAS

Turn SaaS marketing into revenue you can explain

Usermaven connects marketing, product usage, and CRM outcomes so B2B SaaS teams can find the channels driving pipeline and revenue, reduce wasted spend, and scale what works.

Sign up freeBook a demo
B2B SaaS OverviewLast 90 days
New ARR$412K+18.2%
Pipeline generated$1.28M+24.6%
Trial → paid31.3%+4.8%
CAC$248-12.4%
LTV$4.1K+9.7%
ROAS5.4x+0.8x
By channelPipeline · Revenue
Organic
$82K$41K
LinkedIn
$64K$32K
Paid search
$51K$27K
Email
$34K$18K
Marketing, product, and CRM outcomes in one view

Trusted by leading SaaS teams and agencies

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4.9/5average rating across five review platforms

Product HuntCapterraG2GetAppSoftware Finder

WHY SAAS GROWTH GETS HARD TO MEASURE

Your customers take a long road to revenue.Your data rarely follows them.

B2B SaaS journeys span multiple channels, product interactions, and sales stages. When that data lives in separate tools, it’s hard to know what actually creates revenue.

Attribution

Long, multi-touch journeys make marketing credit difficult to assign.

High-impact channels get undervalued while others receive too much credit.

Quality

More signups and leads don’t always mean better customers.

Teams scale channels that convert but rarely create revenue.

Silos

Marketing, product, and CRM data live in separate tools.

No single view connects acquisition to pipeline and revenue.

Efficiency

Weak revenue attribution makes true CAC and ROAS unclear.

Teams waste budget instead of scaling proven revenue drivers.

WHAT USERMAVEN SOLVES

Make every SaaS growth decision with revenue in sight

See how Usermaven helps B2B SaaS teams improve customer quality, prove revenue impact, and spend where growth actually happens.

Prove marketing’s revenue impact

Connect channels, campaigns, and content to qualified pipeline and revenue, so marketing gets credit for the growth it actually creates.

Attributed revenue · By channel
ChannelPipelineRevenue
Organic$82K$41K
LinkedIn$64K$32K
Paid search$51K$27K

See what influences conversion

Reveal the channels, campaigns, and touchpoints that influence buyers across long, multi-touch B2B SaaS journeys before they convert.

Multi-touch journey
LinkedInBlogDemoEmailPricingWon
6 touchpoints42 days$8.4K revenue

Increase trial-to-paid conversion

Connect acquisition to product activity to find which channels bring users who activate, adopt your product, and become paying customers.

Trial → paid · By source
Signups
1,240
Activated
758
Trial → paid
312
Organic31%
LinkedIn27%
Paid16%

Acquire higher-value customers

Compare acquisition sources by retention, revenue, and LTV to find the channels that bring customers worth more beyond the first conversion.

Customer value · By source
SourceRetentionLTV
Organic82%$4.8K
LinkedIn76%$4.2K
Paid search61%$2.9K

Connect the full customer journey

Bring marketing, website, product, and CRM data together to see one connected journey from first touch through pipeline to closed revenue.

First touch → revenue
MarketingGoogle Ads
WebsiteLinkedIn
ProductHubSpot
CRMSalesforce
RevenueOne connected journey

Reduce CAC and improve ROAS

Match acquisition spend with customer revenue to uncover wasted budget, lower CAC, and scale the channels delivering stronger marketing returns.

CAC · ROAS · By channel
ChannelCACROAS
Organic$1846.2×
LinkedIn$2764.8×
Paid search$4192.3×
Jessica M.
Jake T.
Rachel M.
Marcus L.
Lauren S.

Customer
Reviews

See how SaaS teams use Usermaven to understand customer journeys, connect marketing to revenue, and make smarter decisions about where to invest.

Read all reviews

We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.

Jessica M.

Jessica M.

Marketing Manager

What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.

Rachel M.

Rachel M.

VP of Marketing

Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.

Lauren S.

Lauren S.

Head of Digital Marketing

The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.

Ahmed T.

Ahmed T.

Performance Marketing Lead

We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.

Kevin L.

Kevin L.

Growth Manager

We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.

Jessica M.

Jessica M.

Marketing Manager

What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.

Rachel M.

Rachel M.

VP of Marketing

Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.

Lauren S.

Lauren S.

Head of Digital Marketing

The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.

Ahmed T.

Ahmed T.

Performance Marketing Lead

We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.

Kevin L.

Kevin L.

Growth Manager

Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.

Jake T.

Jake T.

Founder

We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.

Marcus L.

Marcus L.

Head of Paid Media

Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.

Daniel R.

Daniel R.

Head of Growth

We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.

Priya N.

Priya N.

Co-founder

Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.

Jake T.

Jake T.

Founder

We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.

Marcus L.

Marcus L.

Head of Paid Media

Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.

Daniel R.

Daniel R.

Head of Growth

We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.

Priya N.

Priya N.

Co-founder

B2B SAAS MEASUREMENT

Measure what matters from acquisition to revenue

Track the metrics behind customer acquisition, conversion, pipeline, and revenue in one connected view.

Acquisition8
  • Visitors
  • Signups
  • Leads
  • CAC by channel
  • Channel attribution
  • Campaign attribution
  • Paid ad ROAS
  • Conversion paths
Conversion7
  • Activation rate
  • Trial-to-paid rate
  • Funnel conversion
  • Time to convert
  • Drop-off points
  • Product engagement
  • Conversion journeys
Pipeline7
  • MQLs
  • SQLs
  • Opportunities
  • Pipeline generated
  • Pipeline by channel
  • Deal conversion
  • Closed-won deals
Revenue8
  • Revenue
  • MRR
  • ARR
  • LTV
  • LTV : CAC
  • Revenue by channel
  • Attributed revenue
  • ROAS

See which channels deserve your next marketing dollar

Compare acquisition cost with customer quality and revenue, so you can cut wasted spend and scale the channels that create real growth.

Find where to invest

B2B SaaS customer journeys can span weeks or months, multiple channels, product interactions, and sales conversations before revenue is generated. This makes single-touch and platform-level reporting unreliable for understanding which marketing actually influenced the customer.

Usermaven is a marketing attribution platform that connects marketing touchpoints with product activity, CRM outcomes, pipeline, and revenue. B2B SaaS teams can see which channels and campaigns attract valuable customers and contribute to revenue instead of measuring success by traffic, leads, or signups alone.

Yes. For product-led journeys, Usermaven can connect acquisition with post-signup product behavior and conversion. For sales-led journeys, CRM data can connect marketing with pipeline and revenue, giving SaaS teams visibility beyond the initial lead or signup.

Connect marketing touchpoints with CRM stages, opportunities, closed deals, and revenue rather than stopping measurement at lead generation. Multi-touch attribution then helps reveal which channels and interactions contributed throughout longer buying journeys.

There isn’t one attribution model that’s best for every B2B SaaS company. First-touch helps identify demand sources, last-touch highlights conversion drivers, while multi-touch models are better suited to understanding longer journeys with several influential interactions. The right model depends on your sales cycle and the decision you’re trying to make.

Measure channels against paying customers and revenue rather than clicks, leads, or signups alone. Comparing acquisition cost with downstream customer value helps identify wasted spend and shows where budget can be reallocated toward more efficient growth.

Ready to supercharge your SaaS growth?

Track MRR, ARR, and trial-to-paid conversions back to the channels and campaigns that create your best customers.

Sign up freeBook a demo

Trusted by 14,000+ marketing teams worldwide