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Multi-Touch AttributionSee which channels, campaigns, ads, content, and touchpoints drive conversions, pipeline, and revenue.
Analytics & JourneysUnderstand user behaviorWebsite AnalyticsTurn traffic into insight.Product AnalyticsUnderstand engagement and retention.FunnelsFind and fix conversion drop-offs.User JourneysUnderstand paths to purchase.TrendsSpot patterns and changes over time.DashboardsBring key metrics into one view.
Data & IntelligenceAsk, analyze, and actMaven AIAsk questions about your data.MCPNewConnect AI agents to your data.EventsNewCapture the actions that matter.SegmentsGroup users by behavior and attributes.Contact ProfilesUnify visitor, user, and account activity.Reports & AlertsNewStay updated on key metrics.
BY BUSINESSSaaS brandsConnect acquisition, activation, retention, and MRR.Ecommerce brandsSee which channels drive ROAS, revenue, and repeat purchases.AgenciesDeliver client-ready reporting that proves marketing ROI.
BY TEAMMarketing teamsConnect campaigns, pipeline, and revenue in one view.Product teamsTurn feature usage, activation, and retention into product decisions.Growth teamsFind conversion leaks, reduce CAC, and scale what works.
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MARKETING TEAMS

Show what drives revenue. Know where to invest.

Usermaven shows marketing teams which channels and campaigns contribute to revenue. Connect user journeys, compare attribution models, and give your next budget decision a clear business case.

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Marketing OverviewLast 90 days
Attributed revenue$184.6K+18.2%
Customers412+14.1%
ROAS4.6×+0.7×
CAC$118-9.4%
Cost per lead$46-6.2%
LTV : CAC5.1×+0.5×
Revenue by channelLinear attribution
Google Ads
$68.4K
Organic search
$51.2K
LinkedIn Ads
$38.6K
Email
$26.4K
Channels, journeys, and revenue in one view

Trusted by marketing teams and agencies

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4.9/5average rating across five review platforms

Product HuntCapterraG2GetAppSoftware Finder

WHEN MARKETING HAS TO JUSTIFY THE BUDGET

Every channel reports results. Not every result deserves credit.

Paid media, content, and demand generation each tell part of the story. When their data stays separate, your team has to defend investment without knowing how those efforts work together.

Revenue impact

Campaign activity is easy to report. Its contribution to revenue is harder to explain.

Budget conversations stall when marketing can’t show the outcomes behind the spend.

Channel credit

The campaign that captures demand isn’t always the one that created it.

Last-click reporting can hide the earlier work that helped a customer choose you.

Budget allocation

Cheap leads can make an expensive acquisition strategy look efficient.

Teams need revenue and acquisition costs to decide what deserves more investment.

Disconnected data

An ad click, a demo request, and a sale live in different systems.

Without a connected journey, marketing loses the evidence linking its work to customers.

WHAT USERMAVEN SOLVES

Give every marketing investment a clearer revenue story

Usermaven helps your team evaluate channel contribution, understand buying journeys, and assess acquisition efficiency, so campaign reviews lead to decisions you can explain and defend.

Show marketing’s contribution to revenue

Use revenue-based conversion goals to see what each channel and campaign earns credit for. Bring attributed outcomes into the conversation when leadership asks what marketing delivered.

Revenue contribution · Paid customer
GoalPaid customer ▾ModelLinear ▾
$184.6KAttributed revenue↑ 18.2%
Google Ads$68.4K37%
Organic search$51.2K28%
LinkedIn Ads$38.6K21%
Email$26.4K14%

Give supporting touchpoints their share

Compare first-touch, last-touch, and multi-touch attribution models in Usermaven. See how channel credit changes before reducing investment in campaigns that introduce or nurture future customers.

Channel credit · Model comparison
First touchLast touchLinearU-shapedTime decay

LinkedIn Ads

First touch34%
Last touch12%
Linear24%

LinkedIn contributes earlier in the journey

Revenue credit under Linear: $44.3K

Trace the journey behind the conversion

Follow recorded interactions across visits to understand how customers reach a decision. Identify the combinations of paid, organic, and email touchpoints that appear along converting journeys.

Customer journey · First touch to revenue
Day 1LinkedIn AdBlog: Revenue attribution
Day 6Organic searchFeature page
Day 19EmailCase study
Day 31Google AdsPricing
Day 34Demo bookedCustomer · $8.4K
5 sessions · 8 touchpoints · 34 days

Put budget behind stronger returns

Evaluate connected ad spend alongside attributed revenue in Usermaven. Compare campaign ROAS to find where additional budget deserves consideration and where weaker returns need investigation.

Campaign returns · Where to scale
Brand searchStrong return ↑
Spend$8.2KAttributed revenue$47.6KROAS5.8×
RetargetingPerforming well
Spend$10.4KAttributed revenue$44.7KROAS4.3×
ProspectingReview spend ↓
Spend$15.8KAttributed revenue$33.2KROAS2.1×

Optimize acquisition beyond the lead

Assess acquisition costs against paying-customer outcomes. Use Usermaven to distinguish campaigns that generate inexpensive inquiries from those that bring customers at a sustainable cost.

Acquisition efficiency · Lead → customer
Campaign A: Lead Gen
CPL$28CAC$244Customers34
Campaign B: High Intent
CPL$46CAC$118Customers71

Cheaper lead ≠ cheaper customer

Campaign B acquires customers 52% more efficiently

Build a more reliable attribution foundation

Bring CRM and revenue events into Usermaven alongside marketing touchpoints. Use Measurement Trust Center to identify tracking and customer-matching gaps that could weaken your reporting.

Measurement trust · Data health
Trust score92 / 100
Campaign tracking98% coverage
Customer matching94% matched
Revenue eventsConnected
Missing UTMs3 campaigns
Unmatched customers6%
Ad platformsWebsiteCRMRevenue events
↓ Connected attribution
Jessica M.
Jake T.
Rachel M.
Marcus L.
Lauren S.

Customer
Reviews

Hear how teams use Usermaven to evaluate campaign contribution, explain performance, and make better-informed decisions about their marketing investment.

Read all reviews

We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.

Jessica M.

Jessica M.

Marketing Manager

What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.

Rachel M.

Rachel M.

VP of Marketing

Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.

Lauren S.

Lauren S.

Head of Digital Marketing

The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.

Ahmed T.

Ahmed T.

Performance Marketing Lead

We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.

Kevin L.

Kevin L.

Growth Manager

We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.

Jessica M.

Jessica M.

Marketing Manager

What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.

Rachel M.

Rachel M.

VP of Marketing

Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.

Lauren S.

Lauren S.

Head of Digital Marketing

The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.

Ahmed T.

Ahmed T.

Performance Marketing Lead

We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.

Kevin L.

Kevin L.

Growth Manager

Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.

Jake T.

Jake T.

Founder

We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.

Marcus L.

Marcus L.

Head of Paid Media

Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.

Daniel R.

Daniel R.

Head of Growth

We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.

Priya N.

Priya N.

Co-founder

Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.

Jake T.

Jake T.

Founder

We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.

Marcus L.

Marcus L.

Head of Paid Media

Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.

Daniel R.

Daniel R.

Head of Growth

We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.

Priya N.

Priya N.

Co-founder

MARKETING ATTRIBUTION METRICS

Bring the right evidence to your next budget review

Keep the metrics behind acquisition, conversion, revenue, and efficiency connected, so your team can evaluate performance beyond platform-reported results.

Acquisition8
  • Ad spend
  • Leads by channel
  • Campaign performance
  • Channel attribution
  • Campaign attribution
  • First-touch source
  • Cost per lead
  • Conversion paths
Conversion8
  • Conversions
  • Conversion rate
  • Qualified leads
  • Goal completions
  • Funnel conversion
  • Funnel drop-offs
  • Time to conversion
  • Touchpoints to conversion
Revenue8
  • Attributed revenue
  • Revenue by channel
  • Revenue by campaign
  • Revenue per customer
  • Customer LTV
  • Revenue by source
  • Revenue journeys
  • Attribution by model
Efficiency8
  • ROAS
  • CAC
  • CAC by channel
  • CAC by campaign
  • LTV : CAC
  • Cost per conversion
  • Spend efficiency
  • Revenue per ad dollar

Find the marketing efforts worth investing more in

See which campaigns and channels contribute to customers and revenue, then put more budget behind stronger performance.

See what’s working

Marketing attribution helps teams understand how channels, campaigns, and touchpoints contribute to conversions and revenue. Instead of evaluating performance from each platform separately, teams can see how marketing works across the customer journey.

Connect marketing touchpoints with revenue-based conversion goals and compare the revenue attributed to different channels and campaigns. This gives teams a clearer way to discuss marketing performance in terms of business outcomes, not just clicks, leads, or platform conversions.

Yes. Usermaven is marketing attribution software that helps teams connect channels, campaigns, customer journeys, conversions, and revenue. It supports multiple attribution models so marketers can analyze how different touchpoints contribute to results.

Customers rarely convert after a single interaction. Multi-touch attribution gives credit to multiple touchpoints across the journey, helping teams understand the role of channels that introduce, influence, nurture, or convert customers.

Usermaven connects recorded marketing touchpoints with conversion and revenue data, then assigns credit according to the selected attribution model. Teams can compare models such as first-touch, last-touch, linear, U-shaped, and time-decay attribution to see how channel and campaign contribution changes.

By comparing ad spend with attributed revenue and paying-customer outcomes, teams can evaluate ROAS and CAC across campaigns and channels. This helps identify where acquisition is efficient and where spend may need further investigation.

Attribution gives teams more evidence for deciding where to invest. Instead of relying only on platform-reported conversions, marketers can compare channels and campaigns based on their contribution to customer acquisition and revenue.

Look for a solution that connects marketing touchpoints with meaningful business outcomes, supports multiple attribution models, shows complete customer journeys, measures campaign efficiency, and makes channel performance easy to compare. The goal is not simply more reporting, but better evidence for marketing decisions.

Yes. Usermaven connects marketing and revenue data across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads, with CRM integrations for HubSpot and Salesforce. Teams can also send backend conversion and revenue events through APIs and webhooks, helping connect marketing touchpoints with customer and revenue outcomes across the journey.

See how Usermaven fits your marketing stack

Book 30 minutes with our team to explore how Usermaven can fit your channels, customer journey, attribution needs, and revenue goals.

Sign up freeBook a demo

Trusted by 14,000+ marketing teams worldwide