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Multi-Touch AttributionSee which channels, campaigns, ads, content, and touchpoints drive conversions, pipeline, and revenue.
Analytics & JourneysUnderstand user behaviorWebsite AnalyticsTurn traffic into insight.Product AnalyticsUnderstand engagement and retention.FunnelsFind and fix conversion drop-offs.User JourneysUnderstand paths to purchase.TrendsSpot patterns and changes over time.DashboardsBring key metrics into one view.
Data & IntelligenceAsk, analyze, and actMaven AIAsk questions about your data.MCPNewConnect AI agents to your data.EventsNewCapture the actions that matter.SegmentsGroup users by behavior and attributes.Contact ProfilesUnify visitor, user, and account activity.Reports & AlertsNewStay updated on key metrics.
BY BUSINESSSaaS brandsConnect acquisition, activation, retention, and MRR.Ecommerce brandsSee which channels drive ROAS, revenue, and repeat purchases.AgenciesDeliver client-ready reporting that proves marketing ROI.
BY TEAMMarketing teamsConnect campaigns, pipeline, and revenue in one view.Product teamsTurn feature usage, activation, and retention into product decisions.Growth teamsFind conversion leaks, reduce CAC, and scale what works.
Integrations
Pricing
LEARNBlogAttribution insights, analytics tips, & strategies.Analytics glossaryLearn analytics terms and concepts.Free toolsSimplify everyday marketing tasks.
EXPLORECase studiesReal stories from businesses using Usermaven.ReviewsHear directly from Usermaven customers.Product updatesNew features, improvements, & product updates.Affiliate programEarn 30% recurring commissions for referring customers.
SUPPORTHelp docsSetup instructions and step-by-step product guides.Guided setupGet expert help setting up Usermaven.System statusCheck Usermaven's current status.
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USE CASES / FULL-FUNNEL REVENUE ATTRIBUTION

Account for marketing impact from first touch to revenue

Usermaven brings acquisition, customer journeys, CRM outcomes, and revenue into one attribution view, so you can measure what contributed at every stage of the funnel.

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Attribution OverviewSee how your marketing drives leads, pipeline, customers, and revenue.
Last 90 days
Attributed Revenue
$155.8K
22.1%
Opportunities
482
31.2%
Customers
124
18.7%
ROAS
4.1×
26.3%
Revenue by ChannelAttributed revenue
Google Ads$47.2K
Organic Search$41.4K
LinkedIn Ads$29.1K
Email$16.0K
Referral$13.9K
Organic Social$8.2K
Customer Journey to Revenue
Visitors114,132
Sign-ups2,879
MQLs1,248
SQLs482
Customers124
Revenue$155.8K
Attributed Revenue Over TimeAttributed revenue
$20K$15K$10K$5K$0
Jan 01Jan 29Feb 26Mar 25

Trusted by teams focused on measurable revenue growth

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4.9/5average rating across five review platforms

Product HuntCapterraG2GetAppSoftware Finder

THE FULL-FUNNEL GAP

What wins the lead may lose the revenue

A channel can lead on traffic, lose on conversions, influence pipeline, and still contribute significant revenue. Measuring one stage rarely tells you enough.

Fragmented measurement

Every stage is measured somewhere different.

The path from acquisition to revenue disappears between tools.

False winners

Your highest-volume campaign isn't necessarily your highest-revenue campaign.

Optimizing one stage can reward the wrong marketing.

Missing influence

Long buying journeys involve channels that never receive the final conversion.

Single-touch reporting can undervalue important interactions.

Customer quality

Acquisition ends at the customer while the economics continue afterward.

Without downstream value, cheap acquisition can look better than valuable growth.

FULL-FUNNEL ATTRIBUTION

Give every stage the context around it

Usermaven brings acquisition, behavior, CRM outcomes, and revenue together so you can evaluate each stage against the complete customer journey.

Judge channels downstream

A channel shouldn't win because it generated the most traffic or conversions. Usermaven carries attribution into customer and revenue outcomes, revealing which acquisition sources produce value further down the funnel.

Channel progressionDownstream performance
Google Ads
Visitors8,420Conversions486Customers64Revenue$82K
LinkedIn
Visitors4,180Conversions241Customers52Revenue$76K
LinkedIn13% of conversions35% of revenue

Reconstruct the journey

Usermaven customer journeys puts the interactions before and after conversion into sequence, helping you understand how someone progressed from discovery through key actions and downstream outcomes.

Customer journey · Closed wonCustomer journey
01Google AdsFirst visit
08Organic searchComparison page
17LinkedInReturn visit
24Demo request
39CRM · Opportunity · $18K
72CRM · Closed won · $18K
Day 01 → Day 72 · 72 days · 8 interactions

Diagnose where progress breaks

Not every acquisition problem starts with the campaign. Usermaven Funnels reveals where people stop progressing between important conversion steps, helping you distinguish an acquisition problem from a conversion problem.

Paid acquisitionFunnel progression
12,480Visitors
928Pricing views7% progressed
167Demo requests18% progressed
90Customers54% progressed
Largest drop-offPricing → Demo request82% dropped off

Test who gets credit

Different attribution models can produce different channel winners. Compare first-touch, last-touch, linear, U-shaped, and time-decay attribution in Usermaven before making decisions based on a single view of the customer journey.

Model comparisonModel comparison
Organic
First touch38%Last touch21%Linear30%U-shaped34%
Google Ads
First touch27%Last touch42%Linear33%U-shaped31%
OrganicFirst touch38%Last touch21%Difference17 points

Carry attribution into CRM

Bring HubSpot and Salesforce outcomes alongside the marketing activity Usermaven already tracks. Extend measurement beyond website conversions into opportunities, deals, and revenue using connected CRM data.

Marketing + CRMCRM attribution
Google AdsFirst touchPricingDemo requestMQLSQLOpportunity$32KClosed won$32K
Marketing activity + CRM outcomes

Measure beyond acquisition

The value of a customer doesn't end at conversion. Pair Usermaven's acquisition context with retention and cohort analysis to compare how customer groups continue engaging after they're acquired.

Acquisition cohortsPost-acquisition value
SourceCustomersD30 retentionD90 retention
LinkedIn5261%48%
Organic4758%46%
Google Ads6443%31%
LinkedIn52 customers48% retained at D90

ASK YOUR MARKETING DATA

Get answers without building another report.

Ask Maven AI questions across your marketing and analytics data to investigate performance without starting every analysis from scratch.

Ask MavenMaven AI
Maven AI

“Which channels generated the most attributed revenue last quarter?”

Explore attribution
Response
Google Ads$82K attributed revenue
LinkedIn$76K attributed revenue
Organic$49K attributed revenue
Jessica M.
Jake T.
Rachel M.
Marcus L.
Lauren S.

Customer
Reviews

Hear from teams using Usermaven to bring attribution, customer behavior, and revenue context into their marketing decisions.

Read all reviews

We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.

Jessica M.

Jessica M.

Marketing Manager

What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.

Rachel M.

Rachel M.

VP of Marketing

Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.

Lauren S.

Lauren S.

Head of Digital Marketing

The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.

Ahmed T.

Ahmed T.

Performance Marketing Lead

We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.

Kevin L.

Kevin L.

Growth Manager

We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.

Jessica M.

Jessica M.

Marketing Manager

What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.

Rachel M.

Rachel M.

VP of Marketing

Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.

Lauren S.

Lauren S.

Head of Digital Marketing

The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.

Ahmed T.

Ahmed T.

Performance Marketing Lead

We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.

Kevin L.

Kevin L.

Growth Manager

Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.

Jake T.

Jake T.

Founder

We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.

Marcus L.

Marcus L.

Head of Paid Media

Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.

Daniel R.

Daniel R.

Head of Growth

We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.

Priya N.

Priya N.

Co-founder

Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.

Jake T.

Jake T.

Founder

We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.

Marcus L.

Marcus L.

Head of Paid Media

Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.

Daniel R.

Daniel R.

Head of Growth

We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.

Priya N.

Priya N.

Co-founder

ONE FUNNEL, CONNECTED

Measure performance without losing the next stage

Put acquisition, conversion, pipeline, and revenue metrics in context instead of evaluating each stage independently.

Acquisition8
  • Marketing spend
  • Ad spend
  • Visitors
  • Traffic by source
  • Traffic by campaign
  • Ad clicks
  • Cost per click
  • First-touch conversions
Conversion8
  • Leads / signups
  • Conversions
  • Conversion rate
  • Cost per conversion
  • Funnel conversion
  • Conversions by source
  • Conversions by campaign
  • Time to convert
Pipeline8
  • Opportunities
  • Deal-stage conversions
  • CRM outcomes
  • Opportunity value
  • Pipeline value
  • Pipeline by source
  • Pipeline by campaign
  • Funnel progression
Revenue8
  • Customers
  • Closed-won revenue
  • Attributed revenue
  • Revenue by channel
  • Revenue by campaign
  • ROAS
  • Retention
  • Customer LTV

Where is marketing creating the most value?

Bring us your funnel, channels, and CRM setup. We'll help you connect performance across acquisition, conversion, pipeline, and revenue.

Book a demo

Yes. Usermaven combines marketing interactions, website and product behavior, conversions, and connected CRM outcomes to help you follow the path from initial acquisition through downstream customer and revenue outcomes.

Yes. Usermaven Customer Journeys lets you investigate the sequence of interactions behind an individual customer, including acquisition sources, pages, events, conversions, and connected CRM activity.

Yes. Usermaven lets you analyze acquisition sources and campaigns against downstream outcomes instead of stopping at clicks or conversions. This helps identify which marketing contributes to customers and attributed revenue further down the funnel.

Yes. Usermaven brings connected CRM outcomes from HubSpot and Salesforce alongside marketing and behavioral activity, extending analysis beyond website conversions into opportunities, deals, and revenue.

Yes. Usermaven supports multiple attribution models, including first-touch, last-touch, linear, U-shaped, and time-decay. Comparing models helps you understand how channel contribution changes depending on how credit is assigned across touchpoints.

Yes. Usermaven supports customizable dashboards that can bring reports from attribution, funnels, journeys, trends, and other analytics into one place, so teams can monitor the parts of the funnel most relevant to their goals.

Yes. Maven AI works with your Usermaven analytics data, allowing you to ask questions about attribution, channels, campaigns, funnels, customer journeys, conversions, and retention in plain language. Analyses can also be saved as reports and used in dashboards.

Look for a solution that connects marketing touchpoints with conversion paths, CRM outcomes, and revenue while preserving the customer journey between them. Usermaven is marketing attribution software that combines multi-touch attribution, user journeys, funnels, CRM integrations, paid-ad data, retention analysis, dashboards, and Maven AI to help teams measure marketing across the full funnel.

Find what really drives revenue across your funnel.

Book a 30-minute walkthrough, and we’ll show you how Usermaven connects your marketing touchpoints with conversions, pipeline, customers, and revenue.

Sign up freeBook a demo

Trusted by 14,000+ marketing teams worldwide