Usermaven blog

Anyone who’s used HubSpot, already know how good it feels to have everything in one place: your leads, deals, and campaigns, all tidy and trackable.  But after a few months of running campaigns, a pattern appears. You notice the reports look great, yet something feels missing. HubSpot tells you what happened: 300 new leads this […]

You’ve just rolled out a shiny new feature, something you know is going to make your users’ lives easier. It’s sleek, it’s polished, and you’ve spent countless hours making sure it’s perfect. You send out the emails, roll out the updates, and eagerly track the results. But instead, you’re met with silence. Engagement is slow, […]

Think about the last time you shopped online. Did you buy the product right away? Probably not.  You might’ve seen an ad, browsed a few options, read reviews, and finally clicked “buy” days later. That entire user journey from discovering a brand to becoming a customer is your ecommerce conversion funnel. Every ecommerce brand has […]

Is your ecommerce store truly keeping up with your customers? Every click, scroll, and purchase tells a story and ecommerce tracking tools help you read it. These tools turn raw data into clear insights through customer behavior analysis, showing you what drives your customers to buy and where they drop off. When you understand what’s […]

Every click is a decision.  Some are tiny and unconscious. Others are bold and deliberate. Together, they form a trail that says more about your customers than any survey ever could. Clickstream data is that trail. It’s the difference between guessing what people want and actually seeing how they behave. And tucked inside those digital […]

What if your GTM strategy could run 24/7 with assistants who never miss a lead, never forget a follow-up, and never need a coffee break?  That’s not the future. That’s happening right now with AI agents for GTM.  Unlike AI-powered GTM platforms, these AI GTM agents focus on one thing and do it exceptionally well, […]

If your go-to-market strategy isn’t powered by AI, you’re already behind. Traditional GTM playbooks depend on guesswork, fragmented data and slow manual execution. But the market moves faster than ever. Buyers do independent research, churn rates rise quietly and sales cycles stretch while your team scrambles to keep up. That’s why the smartest companies are […]

Launching a product without a plan is like setting sail without a map. You might move, but you won’t know where you’re headed. Many companies pour time and money into creating something valuable, only to watch it fall flat after product launch. Not because the product isn’t good, but because the path to reaching the […]

Picture this: A customer finds your product on Instagram, clicks through to your website, browses a few items, and finally, completes their purchase through an email link.  Now, what if we told you there’s a way to track and understand exactly how those interactions connect, without any gaps? It’s not magic. It’s omnichannel analytics. Without […]