Usermaven blog

On average, only one in three digital ads is accurately measured for performance. That means two-thirds of your budget could be working or wasting without you even knowing it. It’s not that marketers don’t care about measurement; it’s that most tools stop at surface-level data. They tell you how many people clicked, but not what […]

Data privacy. It’s all anyone seems to talk about these days. As a marketer, that can feel like a big hurdle, right? You’re aiming to deliver an exceptional customer experience, but you also don’t want to overstep. Here’s the thing: there is a way to connect with your customers and respect their privacy. And that’s where […]

Every Shopify merchant wants to know one thing: which marketing efforts actually drive sales.But with fragmented data, limited attribution, and siloed Shopify reports, that’s easier said than done. That’s where the Shopify Usermaven integration changes everything. By connecting your Shopify store to Usermaven, you get full-funnel visibility from the first ad click to the final […]

What if you could grow revenue by 20% this quarter without attracting a single new customer? Sounds unrealistic, right?But for many ecommerce brands, that’s exactly what happens when they start optimizing their average order value (AOV). According to Shopify, a small 10–15% increase in AOV can often outperform the results of a full-scale customer acquisition […]

Ever felt overwhelmed by numbers? You’re not alone.  For many, diving into quantitative data can feel like trying to read a foreign language. It’s packed with graphs, percentages, and seemingly endless rows of figures, and let’s be honest, it can get a bit… intimidating. But here’s the thing: it doesn’t have to be. Once you […]

What if the reason your ads “don’t work” isn’t the ads, it’s your dashboard? Most ecommerce brands live inside the Shopify analytics dashboard, checking sales, orders, and traffic. It feels like the control room of your business, until you try to answer tougher questions like: That’s when the limits start to show. Shopify gives you […]

LinkedIn ads are a marketer’s dream: precise targeting, professional audiences, and high intent. But they’re also one of the easiest places to waste money. You set up a campaign, pick a few filters, and watch the clicks roll in. Everything looks fine until you realize no one’s converting. Here’s the thing: most LinkedIn ad mistakes […]

If you’ve ever been serious about search engine optimization, you know that it’s a data-rich science. Yet many teams still focus on the wrong metrics. Lots of companies obsess over vanity numbers and keep forgetting about SEO performance metrics that truly reflect business growth. Frankly, SEO used to be about traffic, but that’s no longer […]

Did you know that modern SaaS companies generate an impressive 2.7 terabytes of marketing data every week? Yet, 68% of them still struggle to make the most of competitive intelligence. The issue isn’t a lack of fancy analytics tools or a tight budget. The real problem is a fundamental challenge: gathering accurate, real-time market data […]