Usermaven blog

Not every customer is ready to buy the moment they discover your brand. Most go through a series of steps, researching options, comparing alternatives, and evaluating their offer, before making a decision. This journey is known as the path to purchase. Understanding this path helps you identify what influences buying behavior, where potential customers drop […]

Many SaaS companies invest heavily in marketing, yet struggle to identify which efforts truly drive growth. Without clear insights, teams often make decisions based on assumptions, wasting budget on underperforming channels and missing key opportunities to scale. This is where SaaS marketing analytics becomes essential. By systematically tracking the right data, such as customer acquisition […]

Customer acquisition cost (CAC) is one of the most critical metrics in marketing analytics, and one of the most misunderstood. Whether you’re running a SaaS platform, managing an e-commerce brand, or leading a growth team, knowing how much you spend to acquire each customer directly impacts profitability, planning, and scale. In this guide, we’ll break […]

In 2025, marketing analytics is no longer a luxury; it’s a necessity. SaaS founders, marketers, and product teams need reliable tools that go beyond pageviews and vanity metrics. From tracking user journeys and campaign performance to understanding in-app behavior and attribution, the right analytics platform helps you make smarter, data-driven decisions. However, with dozens of […]

Most B2B SaaS companies collect vast amounts of data, but few know how to turn that data into clear, actionable insights. Teams often operate with fragmented tools, unclear attribution, and incomplete visibility into the customer journey. The result? Slower growth, higher churn, and missed opportunities across product, marketing, and sales. In a subscription-based business model, […]

Customer Acquisition Cost (CAC) represents the total investment needed to convert a prospect into a paying customer. Simply put, it’s how much money you spend to get someone to buy your product or service. Managing this number effectively can mean the difference between thriving and barely surviving for businesses of all sizes. Think about it: […]

The success of online marketing hinges on understanding how people interact with content across multiple websites and platforms. A critical component of effective marketing involves tracking user behavior as they browse different sites, helping businesses gain valuable insights into preferences, habits, and decision-making processes. This tracking system connects marketing activities to business outcomes, allowing companies […]

Understanding the specific sections of a web page can be a valuable asset for digital marketers, UX designers, product teams, and e-commerce managers. It identifies the sections that capture the attention of your website visitors or make them leave your website. By monitoring scroll depth, you can harness this capability, offering actionable insights to enhance […]

SaaS marketing is the art of connecting subscription-based software products to the people who need them. Unlike traditional product marketing, SaaS focuses on building ongoing relationships with customers who pay monthly or annually for continued access to software. This recurring revenue model makes a well-defined marketing plan absolutely essential for sustainable growth. When comparing SaaS […]