Usermaven blog

Everything you need to learn about website/product analytics, user behavior, and SaaS growth.

Website analytics

The value of scroll depth and how to track it
ga4 scroll depth
google analytics scroll depth

The value of scroll depth and how to track it

Understanding the specific sections of a web page can be a valuable asset for digital marketers, UX designers, product teams, and e-commerce managers. It identifies the sections that capture the attention of your website visitors or make them leave your website. By monitoring scroll depth, you can harness this capability, offering actionable insights to enhance […]

Apr 14, 2025

What is SaaS marketing and how to do it right?
AI in analytics
SaaS analytics

What is SaaS marketing and how to do it right?

SaaS marketing is the art of connecting subscription-based software products to the people who need them. Unlike traditional product marketing, SaaS focuses on building ongoing relationships with customers who pay monthly or annually for continued access to software. This recurring revenue model makes a well-defined marketing plan absolutely essential for sustainable growth. When comparing SaaS […]

Apr 4, 2025

[Stop wasting money] How digital marketing analytics saves you
product analytics
SaaS analytics

[Stop wasting money] How digital marketing analytics saves you

Every marketing campaign costs money, but not every campaign brings results. Without the right data, budgets get drained on low-performing channels, ineffective ads, and missed opportunities. Digital marketing analytics helps track what’s working and what’s not, ensuring that resources go to strategies that drive real impact. It identifies wasted spend, optimizes performance, and turns insights […]

Mar 13, 2025

How to increase organic traffic (proven steps & strategies)
SaaS analytics
Website analytics

How to increase organic traffic (proven steps & strategies)

Driving visitors to a website by relying on non-paid channels is often seen as the golden ticket for online success. Whenever someone arrives through a search engine query rather than a paid ad, that’s considered organic traffic. Sound appealing? Think about this for a moment. What if your site consistently appeared when someone asked Google […]

Feb 11, 2025

12 best website analytics tools for 2025
Usermaven
Website analytics

12 best website analytics tools for 2025

Data and data-driven insights are everywhere! From the websites you visit to the apps you use, it’s constantly being generated. And, you know it’s beneficial too! But with so much data out there, how do we make sense of it all? For this purpose, we have website analytics tools! They use special tools to uncover […]

Feb 10, 2025

How to check traffic on any site like a pro
SaaS analytics
Website analytics

How to check traffic on any site like a pro

As online competition grows across industries, studying website traffic has become a key skill for marketers and business owners. It’s not just about knowing how many visitors a site gets – you also gain insights into where they’re coming from, how they behave, and what you can do to attract them in a more effective […]

Feb 6, 2025

Product vs marketing analytics: Key differences & tools
product analytics
Website analytics

Product vs marketing analytics: Key differences & tools

Understanding product vs marketing analytics is key to building a well-rounded strategy. Product analytics focuses on how users interact with your product, offering insights to improve features, engagement, and retention. On the other hand, marketing analytics evaluates the performance of your campaigns, helping you attract the right audience and boost conversions. In this blog, we’ll […]

Jan 20, 2025

How to create a B2B sales funnel: Step-by-step guide
ai funnel insights
b2b sales funnels

How to create a B2B sales funnel: Step-by-step guide

Building a high-performing B2B sales funnel is essential for driving revenue growth and fostering strong client relationships. A well-designed funnel acts as a strategic framework, guiding potential buyers from their initial interest to becoming loyal customers. Whether you’re selling software, services, or products, an effective funnel helps streamline your approach and keeps your team focused […]

Jan 15, 2025

Types of sales funnels [+ discover specialized funnels for various business models]
Funnel analysis
funnels

Types of sales funnels [+ discover specialized funnels for various business models]

Sales funnels are a cornerstone of modern marketing, guiding potential customers through a structured journey toward conversion. From raising awareness to securing a final sale, each type of funnel serves a unique purpose. Whether you’re looking to generate leads, nurture relationships, or drive revenue, understanding the different types of sales funnels is essential to optimizing […]

Jan 14, 2025