Usermaven blog

Everything you need to learn about website/product analytics, user behavior, and SaaS growth.

Product analytics

Retention marketing: Proven strategies to boost customer loyalty
product analytics
Usermaven

Retention marketing: Proven strategies to boost customer loyalty

Acquiring new customers is important, but keeping them engaged is what drives long-term success. Retention marketing focuses on nurturing existing customers, increasing their lifetime value, and strengthening brand loyalty. Businesses that prioritize retention see higher profitability, lower marketing costs, and stronger customer relationships. This approach goes beyond traditional marketing by using data-driven strategies to enhance […]

Mar 28, 2025

[Stop wasting money] How digital marketing analytics saves you
product analytics
SaaS analytics

[Stop wasting money] How digital marketing analytics saves you

Every marketing campaign costs money, but not every campaign brings results. Without the right data, budgets get drained on low-performing channels, ineffective ads, and missed opportunities. Digital marketing analytics helps track what’s working and what’s not, ensuring that resources go to strategies that drive real impact. It identifies wasted spend, optimizes performance, and turns insights […]

Mar 13, 2025

Heap product analytics: Features & pricing (+better alternative)
AI in analytics
product analytics

Heap product analytics: Features & pricing (+better alternative)

When it comes to understanding user behavior and driving product growth, analytics tools play a crucial role. But is Heap product analytics the right solution for your team? In this article, we’ll explore its strengths, limitations, and whether it aligns with your product goals. Let’s dive in and find out! What is Heap product analytics? […]

Jan 22, 2025

Amplitude analytics: Key features and top alternative
product analytics
Usermaven

Amplitude analytics: Key features and top alternative

Amplitude analytics is a well-known name in the analytics space, offering a comprehensive suite of tools to track user behavior and drive data-driven decisions. It has a robust feature set, but with that comes complexity and a pricing structure that doesn’t always align with the needs of smaller teams or startups. For many businesses, navigating […]

Jan 22, 2025

13 essential product adoption metrics to track for success
product analytics
Usermaven

13 essential product adoption metrics to track for success

Every product carries a narrative – a tale of ambition, creation, and the drive to solve real-world problems. But in the world of innovation, it’s not enough to create something remarkable. The real challenge lies in understanding whether your product truly connects with its audience. Are users engaging as expected? Are they finding value in […]

Jan 21, 2025

Product vs marketing analytics: Key differences & tools
product analytics
Website analytics

Product vs marketing analytics: Key differences & tools

Understanding product vs marketing analytics is key to building a well-rounded strategy. Product analytics focuses on how users interact with your product, offering insights to improve features, engagement, and retention. On the other hand, marketing analytics evaluates the performance of your campaigns, helping you attract the right audience and boost conversions. In this blog, we’ll […]

Jan 20, 2025

Building a successful product analytics strategy: A step-by-step guide
product analytics
Usermaven

Building a successful product analytics strategy: A step-by-step guide

Crafting a winning product analytics strategy isn’t just about crunching numbers; it’s about turning data into actionable insights that drive success. In today’s competitive landscape, understanding user behavior and product performance is essential for growth. Whether you’re refining features, improving retention, or aligning your product with customer needs, a well-thought-out strategy helps you make smarter […]

Jan 17, 2025

[Product usage analytics] A complete guide for improving retention
product analytics
Usermaven

[Product usage analytics] A complete guide for improving retention

“If you’re not studying what users do after they sign up, you’re only seeing half the story.” This insightful quote from Marty Cagan, founder of the Silicon Valley Product Group, emphasizes the importance of product usage analytics. While getting users to sign up is an exciting first step, understanding how they continue to engage with […]

Jan 10, 2025

How will product marketing make your brand stand out in 2025?
marketing strategy
Product marketing

How will product marketing make your brand stand out in 2025?

Slack and Zoom grew incredibly fast without traditional advertising. Their secret? Product marketing that focuses on solving real customer problems, not just showcasing features. Think about Notion. They didn’t just build another productivity app and list its capabilities. Instead, they showed people how to make their work life better and easier. This approach – focusing […]

Jan 9, 2025