Usermaven blog

Everything you need to learn about website/product analytics, user behavior, and SaaS growth.

Segments

What is demographic segmentation & why it matters
Segments
Usermaven

What is demographic segmentation & why it matters

Understanding your audience is the foundation of effective marketing. Every customer has unique needs, preferences, and behaviors, but certain traits often group people together. This is where demographic segmentation comes in. By dividing a market based on factors like age, gender, income, education, and occupation, businesses can create more relevant messaging and better-targeted campaigns. A […]

Mar 26, 2025

Market segmentation analysis: A complete guide to smarter targeting & growth
Segments
Usermaven

Market segmentation analysis: A complete guide to smarter targeting & growth

Not everyone walks into a store for the same reason – some need a quick buy, others browse for inspiration, and a few just tag along for the company. Businesses that recognize these differences can market more effectively instead of treating every customer the same. That’s where market segmentation analysis comes in. It helps brands […]

Mar 24, 2025

What is dynamic segmentation & what it matters
Segments
Usermaven

What is dynamic segmentation & what it matters

In the world of data analytics and customer insights, businesses are constantly seeking ways to better understand their audience, personalize experiences, and drive growth. One of the most powerful tools to achieve this is dynamic segmentation. Unlike traditional static segmentation, dynamic segmentation allows businesses to categorize their audience in real time based on behavior, preferences, […]

Mar 20, 2025

9 best customer segmentation software tools for 2025
behavioral segmentation
customer segmentation

9 best customer segmentation software tools for 2025

Customer segmentation software helps businesses analyze customer data, create targeted marketing campaigns, and enhance engagement. By using AI, machine learning, and real-time analytics, these tools automate segmentation, enabling businesses to personalize interactions and optimize conversion strategies effectively. This guide covers the 9 best customer segmentation software tools for 2025, each offering unique features for precise […]

Mar 19, 2025

How do marketers use geographic segmentation to drive engagement?
SaaS analytics
Segments

How do marketers use geographic segmentation to drive engagement?

When Starbucks offers pumpkin spice lattes earlier in Seattle than in Miami, or when Nike showcases winter gear in Minnesota while promoting breathable fabrics in Arizona, you’re witnessing geographic segmentation in action.  Geographic segmentation divides a broad market into smaller groups based on physical location, allowing marketers to customize offerings according to where people live, […]

Mar 17, 2025

How to do B2B customer segmentation: A step-by-step guide
b2b customer segmentation
behavioral segmentation

How to do B2B customer segmentation: A step-by-step guide

B2B customer segmentation is essential for businesses looking to target the right customers, personalize marketing efforts, and maximize sales efficiency. Unlike B2C segmentation, which focuses on individuals, B2B segmentation involves grouping businesses based on firmographics, behaviors and needs to drive more strategic engagement. Because B2B purchases involve multiple decision-makers and longer sales cycles, effective segmentation […]

Feb 27, 2025

Market segmentation vs. customer analysis: Understanding the key differences
product analytics
Segments

Market segmentation vs. customer analysis: Understanding the key differences

Understanding your future buyers and existing clients can set your business apart. Two helpful methods for doing this are market segmentation vs. customer analysis. Although they appear related, each method brings different benefits and uses to the table. Market segmentation emphasizes big-picture groups of potential buyers, while customer analysis dives deeper into the behavior of […]

Feb 18, 2025

The ultimate guide to B2B customer segmentation
Segments
Usermaven

The ultimate guide to B2B customer segmentation

Not all businesses are the same, and neither are their customers. In B2B marketing, a one-size-fits-all approach rarely works. That’s where B2B customer segmentation comes in – helping companies categorize their clients based on shared characteristics, behaviors, and needs. This approach allows for more precise targeting, better engagement, and higher conversion rates. Unlike B2C segmentation, […]

Feb 18, 2025

What is audience segmentation? Types and key examples
Segments
Usermaven

What is audience segmentation? Types and key examples

Understanding your audience isn’t just helpful – it’s necessary. Not everyone wants the same things, and treating all customers the same way is a missed opportunity. Audience segmentation helps businesses group customers based on shared traits, making marketing more relevant and effective. In this guide, we’ll break down what audience segmentation is, its types, and […]

Feb 14, 2025