Usermaven blog

Everything you need to learn about website/product analytics, user behavior, and SaaS growth.

Attribution

Revenue analytics for SaaS: Metrics, tools & how to use them to drive growth
analytics tool for saas brands
Attribution

Revenue analytics for SaaS: Metrics, tools & how to use them to drive growth

Understanding how your business generates revenue isn’t just a reporting task; it’s a strategic advantage. Revenue analytics goes beyond basic financial tracking by connecting product usage, customer behavior, and marketing performance directly to your income streams. For SaaS companies, it offers a clear view of what drives recurring revenue, where churn risks exist, and how […]

By Arslan Jadoon

Jun 19, 2025

Top marketing agency reporting tools: Features, comparisons & why agencies choose Usermaven
agency attribution reports
analytics tool

Top marketing agency reporting tools: Features, comparisons & why agencies choose Usermaven

Client reporting is one of the most critical touchpoints for marketing agencies. Whether you manage paid media, SEO, email campaigns, or all of the above, your ability to deliver clear, data-driven updates directly affects client retention and trust. That’s where a marketing agency reporting tool becomes essential. In this guide, we break down the top […]

By Arslan Jadoon

Jun 18, 2025

PPC reporting software: Features, benefits, and top tools to consider
google ad attribution
google ads tracking

PPC reporting software: Features, benefits, and top tools to consider

Pay-per-click (PPC) advertising is a powerful way to drive targeted traffic, but without clear reporting, it’s easy to overspend or miss performance opportunities. That’s where PPC reporting software comes in. These tools are designed to help marketers, agencies, and SaaS teams track ad performance, uncover trends, and make data-driven decisions faster. In this guide, we’ll […]

By Arslan Jadoon

Jun 17, 2025

How to build a content marketing dashboard that drives results
product analytics
SaaS analytics

How to build a content marketing dashboard that drives results

Ever feel like you’re piecing together a puzzle just to understand how your content is performing? One tab shows traffic, another engagement, and a third conversion; by the time you’ve pulled it all together, the moment’s gone. That’s where a content marketing dashboard changes the game. It brings all your key metrics, web performance, social […]

By Ameena Hassan

Jun 10, 2025

How to build a marketing attribution dashboard (without the usual headaches)
Marketing attribution
marketing attribution dashboard

How to build a marketing attribution dashboard (without the usual headaches)

Building a marketing attribution dashboard sounds straightforward – until you actually try to do it. You start with the best intentions: track your campaigns, measure conversions, and finally understand what’s driving revenue. But then come the headaches, disconnected data, limited attribution models, developer dependencies, privacy concerns, and dashboards that are either too basic or overwhelmingly […]

By Arslan Jadoon

Jun 5, 2025

Understanding content analytics: A comprehensive overview
Attribution
product analytics

Understanding content analytics: A comprehensive overview

Creating great content is only half the game; knowing how it performs is what drives real growth. That’s where content analytics comes in. It helps you dig deeper into which pieces engage your audience, what drives conversions, and where your strategy needs fine-tuning. In this guide, we’ll break down the fundamentals of content analytics, key […]

By Ameena Hassan

Jun 5, 2025

Conversion rate tracking: How to monitor and optimize what really drives results
conversion metrics
conversion rate optimization

Conversion rate tracking: How to monitor and optimize what really drives results

Tracking your website or product’s performance means more than just counting visitors; it means understanding what actually moves the needle. Conversion rate tracking gives you that clarity. It shows you how many of your users take meaningful action: signing up, subscribing, booking a demo, or completing a purchase. More importantly, it tells you where they’re […]

By Arslan Jadoon

Jun 4, 2025

Cookieless attribution: Everything you need to know
Attribution
product analytics

Cookieless attribution: Everything you need to know

The era of third-party cookies is fading, and marketers are feeling the impact t.With increasing privacy regulations like GDPR and CCPA and browsers like Safari, Firefox, and now Chrome phasing out third-party cookies, the way we track and measure user behavior is fundamentally changing. For years, cookies were the backbone of attribution models, helping marketers […]

By Ameena Hassan

Jun 2, 2025

How to calculate ROAS: A step-by-step guide
Attribution
product analytics

How to calculate ROAS: A step-by-step guide

ROAS is a critical metric that shows exactly how much revenue you generate from your advertising investments. For marketing teams, product managers, agency professionals, business owners, and IT specialists, this single number can make the difference between successful campaigns and wasted budgets. At its simplest, ROAS tells you how many dollars come back for every […]

By Ameena Hassan

May 30, 2025