Know exactly which channels drive revenue

AI analytics & attribution tool modern teams rely on

Usermaven helps you accurately track the full customer journey, from first touch to purchase and retention. Unifying attribution data, product analytics, CRM data, and ad performance with server-side tracking and conversion sync, it gives growth teams a complete source of truth for revenue attribution.

AI insights

Bypass ad-blockers

Auto-track events

Sync conversions

Channel / Source

Paid Ads

Content

Conversion Paths

Days To Convert

SELECT CONVERSION GOAL

Signed up

+ New

UNIQUE VS. TOTAL CONVERSIONS

ATTRIBUTION MODELS

LOOKBACK WINDOW

Last 90 days

CONVERSION PERIOD

May 2026

Performance by attribution models

Compare how different marketing channels contribute to conversions using various attribution models. Bars show conversions by model, with a separate bar for influenced visitors to explain the channel ordering.

Smart features built for teams who care about ROI

Everything you need to get marketing attribution right

See which channels drive revenue, where budget is wasted, and how users engage, convert, and move across the full customer journey with accurate cross-channel attribution.

Customer journey tracking

Understand how users move across the entire journey

Track user interactions across sessions, devices, channels, and touchpoints from first visit to conversion. Usermaven uses identity resolution and anonymous-to-known journey mapping to reconnect fragmented customer journeys, visualize complete user paths, identify unexpected drop-offs, and uncover which journeys drive the most revenue.

User Journey MapTop converting paths

Organic›Blog Post›Pricing›✓ Signup

142 users$149 LTV

Paid›Features›Demo›✓ Signup

89 users$89 LTV

Social›Blog›✓ Signup

47 users$29 LTV

Avg. 3.4 touchpoints per conversion · 365-day lookback window

Funnel analysis

Identify drop-offs and fix conversion bottlenecks

Build custom funnels to track how users move across key conversion steps. Identify drop-offs, analyze conversion rates, and uncover friction points across campaigns, channels, and attribution windows to improve performance.

Conversion FunnelMay 2026

Website Visits

8,420

Product Page↓ 38.4%

5,184

Started Trial↓ 44.3%

2,891

Activated↓ 58.4%

1,204

Converted↓ 56.6%

523

Overall conversion rate: 6.2% · Biggest drop-off: Product → Trial

Analytics and reporting

Website and product analytics in one place

Combine website, product, and attribution analytics to understand how users engage across channels, campaigns, and features. Build custom dashboards that connect marketing performance to conversions, revenue, and customer behavior.

Traffic OverviewLast 30 days

24.9K0

May 1May 10May 20May 30

24,891Sessions+12%

34.2%Bounce Rate−8%

3m 42sAvg. Session+5%

Conversion and revenue tracking

Attribute revenue to the right channels

Connect conversions, pipeline, and revenue to the campaigns and channels driving them using CRM attribution sync and conversion syncing. Measure true ROI, identify high-LTV acquisition sources, and understand which touchpoints influence revenue.

Revenue by ChannelTotal: $89.8K

Organic Search

$42.8K48%

Paid Search

$21.6K24%

Direct

$12.9K14%

$8.6K10%

Social

$3.8K4%

Revenue attributed using First-Touch model · May 2026

AI-powered insights

Spot trends and opportunities with AI insights

Automatically analyze attribution, conversion, and customer journey data to detect trends, performance shifts, and growth opportunities across campaigns and channels. Spend less time analyzing dashboards and more time optimizing revenue.

AI Insights✦ 3 new this week

Paid Search CPA dropped 23% this weekBudget shift opportunity — increase spend before week ends.

Email drives 2× higher LTV than other channelsConsider email-first campaigns for high-value segments.

Social attribution gap detected on mobile~18% of iOS touchpoints may be under-attributed.

Insights refreshed daily · Powered by Usermaven AI

No-code event tracking

Capture user interactions without code

Automatically capture clicks, page views, form submissions, purchases, and key product interactions using first-party and server-side tracking. Create custom events without code for important actions and keep your attribution data complete and consistent.

Auto-captured EventsLive

page_view/pricingnow

form_submittrial-form2s

cta_clickhero-cta5s

page_view/features9s

+1,247 events captured today — zero code required

First-party tracking · Server-side backup · GDPR-ready

Customer segmentation

Target the right audience with smarter segmentation

Segment users by acquisition source, behavior, company, or custom attributes to compare performance across audiences. Identify high-value customer segments and uncover patterns that improve targeting, attribution, and conversion performance.

Customer Segments4 active

High-Value Users

1,284+12%

Active Trial

2,891+8%

At-Risk Users

847−3%

Churned (30d)

203−18%

Segments update in real time · Filter by source, behavior, or company

Retention and cohorts

Measure retention and long-term value by cohort

Measure retention, engagement, and long-term customer value using cohort analysis. Understand which acquisition channels, campaigns, and touchpoints drive retention, repeat conversions, and sustainable revenue growth.

Cohort Retentionby acquisition month

Wk 0Wk 1Wk 2Wk 4Wk 8

Jan

100%

72%

58%

42%

31%

Feb

100%

74%

61%

45%

34%

Mar

100%

76%

63%

47%

Apr

100%

79%

65%

May

100%

81%

Wk 0 = signup week · Retention based on return visits

Why Usermaven?

Complete tracking. Clear attribution. Better decisions.

CRMs, ad platforms, and analytics tools often report fragmented attribution data, missing touchpoints, and incomplete customer journeys. Usermaven brings attribution, product analytics, and CRM data together in one platform to deliver accurate revenue attribution.

Features

Traditional Tools

UsermavenRecommended

Ad-blocker bypass

Data loss from blockers and browsers

Attribution recovery with server-side tracking

Multi-touch attribution

Mostly last-click reporting

Multi-touch attribution across the full journey

Auto-capture (no code)

Manual setup and event mapping

Automatic event and conversion capture

Revenue & LTV tracking

Conversion-focused reporting

Revenue, LTV, and channel impact tracking

365-day attribution window

Limited attribution windows

Long-term attribution across the full funnel

Server-side tracking

Mostly client-side tracking

Reliable server-side event collection

Identity resolution

Fragmented sessions and users

Cross-device identity resolution

GDPR compliant by default

Extra setup is often required

Privacy-friendly tracking built in

Unified marketing + product data

Disconnected tools and reports

Marketing, product, and CRM data unified

Incomplete, fragmented data

Start free trial

Loved by marketers, agencies & brands

See how marketers, agencies, and product teams use Usermaven to track, understand, and grow.

“

We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.

Jessica M.Marketing Manager

“

We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.

Marcus L.Head of Paid Media

“

The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.

Ahmed T.Performance Marketing Lead

“

Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.

Jake T.Founder

“

Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.

Lauren S.Head of Digital Marketing

“

We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.

Priya N.Co-founder

“

What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.

Rachel M.VP of Marketing

“

Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.

Daniel R.Head of Growth

“

We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.

Kevin L.Growth Manager

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