Trusted by 1000+ fast-growing brands and agencies
Usermaven helps you accurately track the full customer journey, from first touch to purchase and retention. By unifying attribution data, product analytics, CRM data, and ad performance, it provides a single source of truth for growth teams.
Trusted by 1000+ fast-growing brands and agencies
You rely on attribution data to guide decisions, but much of that data is incomplete, fragmented, or misleading.
RESULT?
Wasted budget on low-value channels while competitors take your best customers.
ATTRIBUTION MODEL
Last-click only — paid search takes 100% credit, while social, email, and content get nothing.
The fix
Usermaven uses accurate cross-channel attribution to show how every touchpoint drives revenue, from first click to conversion and retention.
Track every touchpoint from first click to revenue with full journey visibility. See the exact path — paid, organic, direct — that turns a stranger into a customer.
Capture every click, event, and purchase automatically without developer support. Deploy once and Usermaven handles the rest — pageviews, form fills, rage clicks, and revenue events.
See which campaigns drive revenue and LTV, not just conversions. Connect ad spend directly to closed deals and repeat purchases across every channel.
Capture up to 99% of your data, even with ad blockers and iOS limitations. Server-side tracking ensures every conversion is counted — no data loss, no sampling.
Smart features built for teams who care about ROI
See exactly which channels drive revenue, where budget is wasted, and how users convert across every touchpoint.
Customer journey tracking
Track user interactions across sessions, channels, and touchpoints from first visit to conversion. Visualize complete user paths, identify unexpected drop-offs, and uncover which journeys drive the most conversions.
Funnel analysis
Build custom funnels to track how users move through steps. See exactly where users drop off, check conversion rates, uncover friction points, and optimize each stage to increase conversions.
Analytics and reporting
Combine website and product analytics to understand how users interact and move through your product. Build custom dashboards to analyze behavior across channels and features, and see how engagement connects to conversions.
AI-powered insights
Automatically analyze your data to detect trends, performance changes, and opportunities across channels and campaigns. Reduce manual analysis and focus on insights that help improve marketing performance.
Conversion and revenue tracking
Connect conversions to the campaigns and channels that drive them. Track revenue alongside user actions to understand true ROI, measure performance accurately, and identify the sources that generate high-value customers.
No-code event tracking
Automatically capture key interactions like clicks, page views, form submissions, and purchases without developer support. Create custom events for important actions and keep your attribution data complete and consistent.
Customer segmentation
Segment users by source, behavior, company, or custom attributes to compare performance across groups. Identify high-value audiences and uncover patterns that improve targeting, attribution, and decision-making.
Retention and cohorts
Track how users return, engage, and convert over time using cohort analysis. Identify retention trends, see where retention declines over time, and learn which acquisition sources drive long-term engagement.
How Usermaven works
Install the Usermaven script, connect your marketing channels, and sync conversions from your CRM and ad platforms.
Usermaven automatically captures campaigns, content views, and conversion events across the entire journey using reliable, server-side tracking.
Check your data in real time to see which channels, campaigns, and interactions are driving conversions, revenue, and engagement.
Make confident decisions, optimize campaigns, and allocate budget based on what actually drives revenue and growth.
Skip the guesswork — let our team do the heavy lifting.
Why Usermaven?
Many teams use GA4 or Mixpanel and still can't answer "what's actually driving revenue." Usermaven is built specifically for attribution — not analytics as an afterthought.
All-in-one platform
Explore a complete set of tools designed to help you track, understand, and improve performance in one place.
See how marketers, agencies, and product teams use Usermaven to track, understand, and grow.
We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.
We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.
The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.
Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.
Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.
We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.
What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.
Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.
We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.
Integrations
Bring your entire sales and marketing stack together with one-click integrations with tools like Google Ads, Meta, LinkedIn, Shopify, and HubSpot.
Google Ads
Meta Ads
LinkedIn Ads
HubSpot
Google BigQuery
Shopify
Google Tag Manager
WordPress
Slack
Bing Ads
WooCommerce
SegmentYou are one pixel away from seeing the data magic with Usermaven.
