Know exactly which channels drive revenue

AI analytics & attribution tool modern teams rely on

Usermaven helps you accurately track the full customer journey, from first touch to purchase and retention. By unifying product analytics, CRM data, and ad performance, it provides a single source of truth for growth teams.

AI insights

Bypass ad-blockers

Auto-track events

Sync conversions

Channel / Source

Paid Ads

Content

Conversion Paths

Days To Convert

SELECT CONVERSION GOAL

Signed up

+ New

UNIQUE VS. TOTAL CONVERSIONS

ATTRIBUTION MODELS

LOOKBACK WINDOW

Last 90 days

CONVERSION PERIOD

May 2026

Performance by attribution models

Compare how different marketing channels contribute to conversions using various attribution models. Bars show conversions by model, with a separate bar for influenced visitors to explain the channel ordering.

Trusted by leading brands & agencies

Smart features built for teams who care about ROI

Everything you need to get marketing attribution right

See exactly which channels drive revenue, where budget is wasted, and how users convert across every touchpoint.

Customer journey tracking

Understand how users move across the entire journey

Track user interactions across sessions, channels, and touchpoints from first visit to conversion. Visualize complete user paths, identify unexpected drop-offs, and uncover which journeys drive the most conversions.

Funnel analysis

Identify drop-offs and fix conversion bottlenecks

Build custom funnels to track how users move through steps. See exactly where users drop off, check conversion rates, uncover friction points, and optimize each stage to increase conversions.

Analytics and reporting

Website and product analytics in one place

Combine website and product analytics to understand how users interact and move through your product. Build custom dashboards to analyze behavior across channels and features, and see how engagement connects to conversions.

Conversion and revenue tracking

Attribute revenue to the right channels

Connect conversions to the campaigns and channels that drive them. Track revenue alongside user actions to understand true ROI, measure performance accurately, and identify the sources that generate high-value customers.

AI-powered insights

Spot trends and opportunities with AI insights

Automatically analyze your data to detect trends, performance changes, and opportunities across channels and campaigns. Reduce manual analysis and focus on insights that help improve marketing performance.

No-code event tracking

Capture user interactions without code

Automatically capture key interactions like clicks, page views, form submissions, and purchases without developer support. Create custom events for important actions and keep your attribution data complete and consistent.

Customer segmentation

Target the right audience with smarter segmentation

Segment users by source, behavior, company, or custom attributes to compare performance across groups. Identify high-value audiences and uncover patterns that improve targeting, attribution, and decision-making.

Retention and cohorts

Measure retention and long-term value by cohort

Track how users return, engage, and convert over time using cohort analysis. Identify retention trends, see where retention declines over time, and learn which acquisition sources drive long-term engagement.

Why Usermaven?

Complete tracking. Clear attribution. Better decisions.

Many teams use GA4 or Mixpanel and still can't answer "what's actually driving revenue." Usermaven is built specifically for attribution — not analytics as an afterthought.

Feature

UsermavenRecommended

Google Analytics 4

Mixpanel

Ad-blocker bypassCapture conversions even when browsers block client-side scripts

Multi-touch attribution6+ models — linear, time-decay, first-touch, data-driven & more

Partial

Auto-capture (no code)Track clicks, forms, and purchases without any developer dependency

Partial

Revenue & LTV trackingConnect ad spend directly to revenue and long-term customer value

Partial

365-day lookback windowFull attribution across the entire customer journey, not just 30 days

Server-side trackingReliable data collection that bypasses ITP, GDPR blocks and cookie limits

Partial

GDPR compliant by defaultPrivacy-first architecture with no data sampling and full compliance

Partial

Unified marketing + productAttribution, analytics, and product data in one connected platform

Partial

* Partial = feature exists but requires complex setup or has significant limitations

Start free trial

Complex setup

No attribution

Loved by marketers, agencies & brands

See how marketers, agencies, and product teams use Usermaven to track, understand, and grow.

“

We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.

Jessica M.Marketing Manager

“

We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.

Marcus L.Head of Paid Media

“

The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.

Ahmed T.Performance Marketing Lead

“

Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.

Jake T.Founder

“

Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.

Lauren S.Head of Digital Marketing

“

We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.

Priya N.Co-founder

“

What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.

Rachel M.VP of Marketing

“

Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.

Daniel R.Head of Growth

“

We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.

Kevin L.Growth Manager

Browse all reviews