Turn ad spend into stronger returns

Connect campaign spend with the value generated by conversions, then account for the marketing touchpoints that influenced those outcomes.

Usermaven combines ad-network spend with first-party conversion and attribution data, helping you evaluate attributed ROAS across campaigns instead of relying on isolated conversion counts.

Google Ads, Meta Ads, and other platforms calculate performance using their own attribution rules, conversion settings, windows, and available interactions.

Usermaven analyzes paid activity alongside other tracked marketing touchpoints using first-party data and your selected attribution model. Different numbers don't necessarily mean one system is wrong. They represent different attribution perspectives.

Yes. Compare spend, attributed conversions, conversion value, and ROAS to identify campaigns consuming budget without generating competitive returns.

You can investigate performance from the ad-network level down to campaigns and deeper advertising levels where supported, making inefficient spend easier to isolate.

Yes. Usermaven brings spend and attribution data from supported paid channels including Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads into one attribution view.

This lets you compare attributed conversion value and ROAS using a more consistent measurement approach instead of evaluating each channel only within its own reporting environment.

Usermaven supports multiple attribution models, including first touch, last touch, linear, U-shaped, and time decay.

Comparing attribution models helps you understand how revenue credit changes across the customer journey, so budget decisions aren't based only on whichever interaction happened immediately before conversion.

Yes. Usermaven Event Sources can bring supported off-site and offline outcomes, such as payments and later sales events, into attribution through supported sources, webhooks, and CSV imports.

This helps connect revenue that happens later with earlier marketing interactions instead of stopping ROAS measurement at a lead, signup, or other early conversion.

Look for software that connects spend with first-party conversion and revenue data, supports multi-touch attribution, compares different attribution models, measures attributed ROAS, and lets you investigate performance at channel and campaign level.

Usermaven is marketing attribution software that brings these signals together so marketers can identify stronger returns, investigate wasted spend, and make better-informed budget decisions.