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Multi-Touch AttributionSee which channels, campaigns, ads, content, and touchpoints drive conversions, pipeline, and revenue.
Analytics & JourneysUnderstand user behaviorWebsite AnalyticsTurn traffic into insight.Product AnalyticsUnderstand engagement and retention.FunnelsFind and fix conversion drop-offs.User JourneysUnderstand paths to purchase.TrendsSpot patterns and changes over time.DashboardsBring key metrics into one view.
Data & IntelligenceAsk, analyze, and actMaven AIAsk questions about your data.MCPNewConnect AI agents to your data.EventsNewCapture the actions that matter.SegmentsGroup users by behavior and attributes.Contact ProfilesUnify visitor, user, and account activity.Reports & AlertsNewStay updated on key metrics.
BY BUSINESSSaaS brandsConnect acquisition, activation, retention, and MRR.Ecommerce brandsSee which channels drive ROAS, revenue, and repeat purchases.AgenciesDeliver client-ready reporting that proves marketing ROI.
BY TEAMMarketing teamsConnect campaigns, pipeline, and revenue in one view.Product teamsTurn feature usage, activation, and retention into product decisions.Growth teamsFind conversion leaks, reduce CAC, and scale what works.
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MARKETING AGENCIES

Turn client marketing into measurable revenue

Attribute leads and revenue across every client journey, manage measurement across accounts, and give clients clear, white-label reporting on what drives results.

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Client workspaces3 accounts
Acme SaaSRevenue$84.2KROAS4.8×Leads327
Nova LabsRevenue$61.8KROAS3.9×Leads214
BrightlyRevenue$43.5KROAS3.4×Leads186
Google AdsMeta AdsLinkedIn AdsOrganic
Every client measured in its own workspace

Trusted by marketing teams and agencies

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4.9/5average rating across five review platforms

Product HuntCapterraG2GetAppSoftware Finder

THE CLIENT PERFORMANCE GAP

Your clients don’t need more metrics. They need to know what’s working.

Every client has different channels, campaigns, goals, and customer journeys. The harder part is connecting that activity to results your agency can explain and improve.

Business impact

Ad platforms report clicks and conversions. Clients want leads and revenue.

Your agency’s impact gets lost when reporting stops at campaign metrics.

Client trust

Different platforms claim credit for the same conversions.

Conflicting numbers make recommendations harder to defend.

Client complexity

Every client adds more campaigns, data, goals, and reporting.

Measurement gets harder as your client portfolio grows.

Long journeys

Prospects interact with multiple channels before converting.

Last-click reporting misses what influenced the conversion.

EVERY CLIENT, ORGANIZED

Keep every client’s measurement separate

Give each client their own workspace, data, dashboards, and measurement setup while your team manages multiple accounts with Usermaven.

One workspace for every client

Keep each client’s marketing and customer data in its own measurement environment instead of mixing accounts or rebuilding the same reporting workflow from scratch.

Different clients. Different goals.

One client might care about demo bookings and revenue. Another might care about leads, CAC, and ROAS. Set up measurement around the outcomes that matter to each account.

Scale without messy reporting

Keep client measurement structured as your agency takes on more accounts, so reporting does not become a patchwork of spreadsheets, screenshots, and disconnected tools.

Separate client workspacesYour clients
WorkspacePrimary goalThis month
Acme SaaSRevenue$84.2K
Nova LabsQualified leads214
BrightlyROAS4.1×
VertexCAC$96

WHAT USERMAVEN SOLVES

Make your agency’s impact clear to every client

Give clients a clear view of what drives results while your team gets the attribution, reporting, and account structure to measure performance and make better marketing decisions.

Deliver analytics under your brand

Give clients a branded analytics experience with Usermaven’s white-label capabilities, keeping your agency front and center when clients review performance.

White-label · Your agency brand
Northstar Agency

Acme SaaS · Marketing performance

Revenue$84.2K
Leads327
ROAS4.8×
OverviewAttributionJourneysCampaigns

Connect marketing to client revenue

See which channels and campaigns contribute to leads, customers, and revenue instead of stopping at clicks and platform-reported conversions. Use multiple attribution models and a 365-day lookback to evaluate performance across longer buying journeys.

Attributed revenue · By channel
ChannelLeadsRevenue
Google Ads142$38.4K
Organic search96$27.8K
LinkedIn Ads51$16.2K
Model: Linear · Lookback: 365 days

Show the journey behind conversions

See what happened before the lead, signup, demo, or customer conversion so clients understand how marketing channels work together instead of judging everything by the final click.

First touch → Conversion → Revenue
LinkedIn AdBlogGoogle SearchCase studyDemoCustomer
6 touchpoints34 days$12.4K revenue
First touch: LinkedIn Ads · Last touch: Organic search

Find where client budgets are being wasted

Compare spend, attributed revenue, CAC, and ROAS to identify weak campaigns and make stronger recommendations about what clients should scale, fix, or cut.

Spend · CAC · ROAS
CampaignSpendCACROAS
Brand search$6.2K$745.4×
Retargeting$8.4K$914.1×
Prospecting$12.8K$1682.2×
Prospecting: Review spend

Measure success the way each client defines it

Build measurement around the conversions and outcomes that matter to each account instead of forcing every client into the same reporting template. Track the journey from acquisition through the conversions and revenue outcomes relevant to that client.

Client goals · Conversion performanceAcme SaaS
OutcomeConversionsChange
Demo booked186↑ 18%
Trial signup143↑ 11%
Customer42↑ 9%
Top source: Google Ads

Bring better answers to every client call

Build dashboards around the KPIs each client cares about, so your team can walk into reporting calls knowing what happened, what drove it, and what should happen next.

Client dashboard · Performance overviewAcme SaaS · August
Attributed revenue$82.4K↑ 18%
ROAS4.6×↑ 0.7×
CAC$112↓ 14%
Qualified leads327↑ 21%
Top revenue channel: Google Ads · Best-performing campaign: Brand Search
Jessica M.
Jake T.
Rachel M.
Marcus L.
Lauren S.

Customer
Reviews

See what customers say about using Usermaven for clearer attribution and better visibility into revenue.

Read all reviews

We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.

Jessica M.

Jessica M.

Marketing Manager

What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.

Rachel M.

Rachel M.

VP of Marketing

Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.

Lauren S.

Lauren S.

Head of Digital Marketing

The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.

Ahmed T.

Ahmed T.

Performance Marketing Lead

We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.

Kevin L.

Kevin L.

Growth Manager

We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.

Jessica M.

Jessica M.

Marketing Manager

What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.

Rachel M.

Rachel M.

VP of Marketing

Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.

Lauren S.

Lauren S.

Head of Digital Marketing

The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.

Ahmed T.

Ahmed T.

Performance Marketing Lead

We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.

Kevin L.

Kevin L.

Growth Manager

Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.

Jake T.

Jake T.

Founder

We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.

Marcus L.

Marcus L.

Head of Paid Media

Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.

Daniel R.

Daniel R.

Head of Growth

We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.

Priya N.

Priya N.

Co-founder

Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.

Jake T.

Jake T.

Founder

We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.

Marcus L.

Marcus L.

Head of Paid Media

Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.

Daniel R.

Daniel R.

Head of Growth

We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.

Priya N.

Priya N.

Co-founder

ECOMMERCE MEASUREMENT

Measure what matters across every client account

Track acquisition, conversions, revenue, and marketing efficiency in one connected view, so your team can report what happened and decide what to improve next.

Acquisition8
  • Visitors
  • Leads
  • Traffic sources
  • Channel attribution
  • Campaign attribution
  • First-touch source
  • Ad spend
  • Conversion paths
Conversion8
  • Conversion rate
  • Qualified leads
  • Goal completions
  • Funnel conversion
  • Funnel drop-offs
  • Time to conversion
  • Customer journeys
  • Touchpoints to conversion
Revenue8
  • Attributed revenue
  • Revenue by channel
  • Revenue by campaign
  • Revenue per customer
  • Customer LTV
  • LTV by acquisition source
  • Revenue journeys
  • Attribution by model
Efficiency8
  • ROAS
  • CAC
  • CAC by channel
  • CAC by campaign
  • LTV : CAC
  • Cost per conversion
  • Spend by channel
  • Campaign performance

See what’s driving results for every client

Connect marketing activity with leads, customer journeys, and revenue to make your next client recommendation with better evidence.

Start tracking client performance

Marketing attribution helps agencies connect client marketing activity to leads, customers, and revenue. Instead of reporting only traffic, clicks, and platform conversions, agencies can see which channels, campaigns, and touchpoints contributed to business results.

Agencies should look for software that can measure performance across channels, connect marketing to leads and revenue, support multi-touch attribution, analyze customer journeys, and report metrics such as ROAS and CAC. For agencies managing several clients, separate workspaces, flexible dashboards, and white-label analytics capabilities are also important.

Yes. Usermaven is a leading marketing attribution platform that helps agencies attribute client conversions and revenue across channels and campaigns, analyze multi-touch customer journeys, measure ROAS and CAC, and build client reporting around marketing performance. Agencies can also use separate workspaces for different clients and white-label capabilities for a branded analytics experience.

Agencies can use separate Usermaven workspaces to keep each client's data and measurement setup distinct. This allows different clients to have their own goals, dashboards, attribution analysis, and reporting without mixing their data.

Yes. Usermaven offers white-label capabilities for agencies that want to deliver analytics under their own brand. This helps keep the agency at the center of the reporting experience instead of introducing another visible analytics vendor.

Usermaven supports shareable dashboards, making it easier to give clients access to the performance metrics relevant to them instead of manually rebuilding reports for every update.

Usermaven connects marketing touchpoints with conversions and revenue so agencies can compare performance across channels and campaigns. Multiple attribution models help teams examine how credit changes depending on where a touchpoint appears in the customer journey.

Yes. Usermaven can connect marketing spend with attributed conversions and revenue, allowing agencies to evaluate ROAS and CAC across campaigns and channels. This helps teams identify inefficient spend and make stronger recommendations about where clients should invest next.

Make every client result easier to explain

See which channels and campaigns drive leads and revenue, then turn those insights into smarter recommendations and clearer client reporting.

Sign up freeBook a demo

Trusted by 14,000+ marketing teams worldwide