Is your tracking broken? Find & fix issues with Measurement Trust Center.Explore now →
Sign inBook a demoStart free trial
Multi-Touch AttributionSee which channels, campaigns, ads, content, and touchpoints drive conversions, pipeline, and revenue.
Analytics & JourneysUnderstand user behaviorWebsite AnalyticsTurn traffic into insight.Product AnalyticsUnderstand engagement and retention.FunnelsFind and fix conversion drop-offs.User JourneysUnderstand paths to purchase.TrendsSpot patterns and changes over time.DashboardsBring key metrics into one view.
Data & IntelligenceAsk, analyze, and actMaven AIAsk questions about your data.MCPNewConnect AI agents to your data.EventsNewCapture the actions that matter.SegmentsGroup users by behavior and attributes.Contact ProfilesUnify visitor, user, and account activity.Reports & AlertsNewStay updated on key metrics.
BY BUSINESSSaaS brandsConnect acquisition, activation, retention, and MRR.Ecommerce brandsSee which channels drive ROAS, revenue, and repeat purchases.AgenciesDeliver client-ready reporting that proves marketing ROI.
BY TEAMMarketing teamsConnect campaigns, pipeline, and revenue in one view.Product teamsTurn feature usage, activation, and retention into product decisions.Growth teamsFind conversion leaks, reduce CAC, and scale what works.
Integrations
Pricing
LEARNBlogAttribution insights, analytics tips, & strategies.Analytics glossaryLearn analytics terms and concepts.Free toolsSimplify everyday marketing tasks.
EXPLORECase studiesReal stories from businesses using Usermaven.ReviewsHear directly from Usermaven customers.Product updatesNew features, improvements, & product updates.Affiliate programEarn 30% recurring commissions for referring customers.
SUPPORTHelp docsSetup instructions and step-by-step product guides.Guided setupGet expert help setting up Usermaven.System statusCheck Usermaven's current status.
Sign inBook a demoStart free trial

ECOMMERCE BRANDS

Know what drives ecommerce revenue. Scale what works.

Usermaven gives ecommerce brands one view of the journey from first marketing touch to purchase, so you can attribute revenue, compare channel performance, and spend with confidence.

Sign up freeBook a demo
Ecommerce OverviewLast 90 days
Revenue$158K+21.4%
Orders1,943+16.8%
AOV$118+3.9%
ROAS4.3×+0.6×
CAC$47-9.2%
LTV$372+11.5%
By channelOrders · Revenue
Meta Ads
842$68K
Google Ads
614$51K
Organic
487$39K
Email
212$17K
Ad spend, purchases, and customer value in one view

Trusted by growing ecommerce brands

client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo
client logo

4.9/5average rating across five review platforms

Product HuntCapterraG2GetAppSoftware Finder

WHERE ECOMMERCE GROWTH GETS MESSY

Your store shows the revenue. Your marketing reports don’t explain it.

Customers move across ads, search, social, email, and repeat visits before buying. That makes it harder to know what actually drove the sale and where to invest next.

Attribution

Every channel wants credit for the same ecommerce sale.

Brands struggle to see which touchpoints actually drive revenue.

ROAS

Platform-reported returns don’t always reflect true performance.

Teams scale campaigns without knowing which ones are truly profitable.

Customer value

First-purchase revenue doesn't show what a customer is really worth.

Brands struggle to find which channels acquire high-LTV, repeat customers.

Customer journeys

Shoppers move across channels and visits before they purchase.

Fragmented data hides the complete path from discovery to revenue.

WHAT USERMAVEN SOLVES

Turn ecommerce data into profitable growth decisions

See how Usermaven helps ecommerce brands attribute revenue, improve ROAS, acquire more valuable customers, and put budget behind what actually drives growth.

Attribute revenue accurately

Connect marketing channels, campaigns, and touchpoints to purchases and revenue to see what actually contributes to sales.

Attributed revenue · By channel
ChannelOrdersRevenue
Meta Ads842$68K
Google Ads614$51K
Organic487$39K

See what drives purchases

Understand the touchpoints shoppers interact with before buying instead of giving the final click all the credit.

Multi-touch · Path to purchase
Meta AdProduct pageGoogle SearchEmailPurchase
5 touchpoints9 days$286 order
Meta35%Google25%Email20%Other20%

Improve marketing ROAS

Connect ad spend with attributed revenue to identify profitable campaigns, cut wasted spend, and scale what works.

Campaign performance · ROAS
CampaignSpendRevenueROAS
Retargeting$8.2K$50K6.1×
Brand search$6.4K$31K4.8×
Prospecting$11.7K$28K2.4×

Find high-value customers

Compare acquisition sources by revenue and LTV to find which ones bring customers worth more beyond their first purchase.

Customer value · By source
SourceAOVRepeatLTV
Organic$12638%$418
Google Ads$11931%$364
Meta Ads$10422%$287

Reduce customer acquisition costs

See which channels acquire valuable customers efficiently, so you can lower CAC without optimizing for cheap but low-value conversions.

CAC · LTV · By channel
ChannelCACLTVLTV:CAC
Organic$31$41813.5×
Google Ads$48$3647.6×
Meta Ads$72$2874.0×

Connect the customer journey

Bring marketing, website, and purchase data together to see the journey from first touch to purchase and repeat revenue.

First touch → lifetime revenue
AcquisitionMeta AdsGoogle Ads
StoreWebsite
PurchaseShopifyWooCommerce
CustomerCustomer data
Repeat revenueCustomer revenue: $684
Jessica M.
Jake T.
Rachel M.
Marcus L.
Lauren S.

Customer
Reviews

See what customers say about using Usermaven for clearer attribution and better visibility into revenue.

Read all reviews

We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.

Jessica M.

Jessica M.

Marketing Manager

What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.

Rachel M.

Rachel M.

VP of Marketing

Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.

Lauren S.

Lauren S.

Head of Digital Marketing

The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.

Ahmed T.

Ahmed T.

Performance Marketing Lead

We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.

Kevin L.

Kevin L.

Growth Manager

We reduced our CPA by nearly 25% after switching to Usermaven. It became much easier to see which campaigns were actually driving results and which ones were just wasting budget.

Jessica M.

Jessica M.

Marketing Manager

What impressed me most after switching to Usermaven is how simple attribution reporting is. I can create goals, switch models, and export reports without rebuilding dashboards. It saves us hours every week.

Rachel M.

Rachel M.

VP of Marketing

Usermaven helped us connect ad spend directly to revenue instead of relying on surface-level metrics. Being able to see multi-touch attribution across paid and organic channels changed how we measure performance. Onboarding was smooth, and we didn't have to deal with complex server-side tracking setups.

Lauren S.

Lauren S.

Head of Digital Marketing

The 365-day lookback window was a big deal for us. Our sales cycle is long, and GA4 just wasn't cutting it. With Usermaven, we can actually see how early touchpoints contribute months later.

Ahmed T.

Ahmed T.

Performance Marketing Lead

We used to spend a lot of time debating which campaigns were actually working. Now with clearer conversion tracking, it's easier to make data-driven decisions without going in circles.

Kevin L.

Kevin L.

Growth Manager

Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.

Jake T.

Jake T.

Founder

We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.

Marcus L.

Marcus L.

Head of Paid Media

Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.

Daniel R.

Daniel R.

Head of Growth

We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.

Priya N.

Priya N.

Co-founder

Usermaven's attribution view is one of the few dashboards I actually open weekly. It tells me quickly what is contributing to revenue and what is just noise. I don't enjoy digging through analytics tools, but this one is different.

Jake T.

Jake T.

Founder

We were mostly going off what Meta and Google were telling us. After looking at the data in Usermaven, it was clear that some campaigns weren't actually driving results. It gave us a more reliable way to handle ad performance tracking beyond platform numbers.

Marcus L.

Marcus L.

Head of Paid Media

Before Usermaven, we were mostly relying on last-click data, so a lot of the bigger picture was missing. Once we had proper attribution tracking in place, we started seeing how different channels were actually contributing to revenue.

Daniel R.

Daniel R.

Head of Growth

We had been putting a lot of weight on paid search without questioning it much. Once we looked at the data with proper revenue attribution, it was clear that other channels were doing more than we thought.

Priya N.

Priya N.

Co-founder

ECOMMERCE MEASUREMENT

Measure the metrics behind profitable ecommerce growth

Track the metrics behind acquisition, shopping behavior, purchases, and customer value in one connected view.

Acquisition8
  • Visitors
  • New customers
  • Customer acquisition cost
  • CAC by channel
  • Channel attribution
  • Campaign attribution
  • Ad spend
  • Conversion paths
Shopping behavior8
  • Product views
  • Add-to-cart rate
  • Checkout starts
  • Cart abandonment
  • Checkout conversion
  • Funnel drop-offs
  • Time to purchase
  • Purchase journeys
Purchase8
  • Orders
  • Conversion rate
  • Revenue
  • Average order value
  • Revenue by channel
  • Revenue by campaign
  • Attributed revenue
  • Paid ad ROAS
Customer value8
  • Customer LTV
  • LTV:CAC
  • Repeat purchase rate
  • Returning customers
  • Revenue per customer
  • Revenue by acquisition source
  • Customer cohorts
  • Repeat revenue

See your ecommerce attribution in action

Connect your marketing and revenue data to see which channels, campaigns, and touchpoints actually drive purchases.

Start tracking revenue

Ecommerce marketing attribution identifies which channels, campaigns, ads, and customer touchpoints contribute to purchases and revenue. It helps brands understand the complete path to purchase rather than relying only on the final click.

The right ecommerce attribution solution should connect marketing spend, user journeys, purchases, and revenue across channels. It should help teams measure multi-touch journeys, compare channel and campaign performance, analyze ROAS and CAC, and understand the value of customers acquired from different sources. Usermaven brings these signals together so ecommerce teams can connect marketing activity with purchases, revenue, and customer value in one attribution workflow.

Ecommerce brands need to connect acquisition and campaign data with actual purchase and revenue data. Usermaven brings these touchpoints into connected customer journeys, making it easier to see which channels and campaigns contribute to revenue.

Usermaven connects marketing spend with attributed revenue so ecommerce teams can compare performance across channels and campaigns. This helps identify where budget is producing stronger returns and where spend can be reduced or reallocated.

Connecting acquisition costs with customer revenue helps brands understand whether customers are worth what they cost to acquire. Comparing CAC with LTV also reveals which acquisition sources bring more valuable customers instead of simply generating the cheapest first purchase.

Shoppers rarely follow a single-click path to purchase. They may discover a product through an ad, return through search, engage with another campaign, and purchase later. Multi-touch attribution helps ecommerce brands understand how those interactions contribute to the final sale.

Usermaven is the best marketing attribution software that helps ecommerce brands connect marketing channels, campaigns, customer journeys, purchases, and revenue. Teams can use these insights to improve attribution, ROAS, CAC, and marketing budget allocation.

Yes. Usermaven supports Shopify and WooCommerce, allowing ecommerce brands to bring store and customer data into their analytics and attribution workflows and connect marketing activity with purchases and revenue.

See how Usermaven fits your ecommerce stack

Get a 30-minute walkthrough of how Usermaven connects customer journeys, ad spend, purchases, and revenue to help you make better growth decisions.

Sign up freeBook a demo

Trusted by 14,000+ marketing teams worldwide