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Ryan Mitchell
Marketing Analytics Strategist
Ryan Mitchell is a marketing analytics strategist specializing in campaign measurement, customer journeys, and marketing performance. He writes about analytics, reporting, and data-driven marketing strategies, helping SaaS and B2B teams measure what matters across every stage of the customer journey.
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Pendo vs. FullStory vs. Usermaven: Evaluating top tools
Most analytics platforms seem to promise the same thing. But once you look closer, the differences start to matter. Some are built around product experience and in-app guidance. Others are better at showing user behavior, session insights, or marketing attribution in a more actionable way. In this blog, we’ll compare Pendo vs. FullStory vs. Usermaven, […]
[2026 updated] How to understand and interpret user behavior
People rarely move through a website or product in a straight line. They compare options, hesitate, leave, return, and make decisions in ways that are often hard to predict. That is what makes user behavior worth understanding. It reveals the patterns behind how people explore, evaluate, and respond across different stages of the journey. In […]
Matomo vs. Plausible vs. Usermaven: Features & differences
Choosing an analytics platform should be straightforward. In reality, it rarely is. Matomo, Plausible, and Usermaven are often compared side by side, but they are built with different priorities in mind. That means the best fit depends on what you actually need from your analytics. For some teams, the priority is privacy and simplicity. For […]
10 privacy-first analytics tools worth exploring in 2026
Analytics should be useful, not excessive. More tracking does not always lead to better insight. In many cases, it just creates more noise, more risk, and more questions. That is why privacy-first analytics tools are getting more attention. They offer a more balanced way to measure website performance and understand user behavior without relying on […]
UTM parameters explained: Uses + best practices
You can drive plenty of traffic and still have no clear view of what actually worked. That is usually where campaign reporting starts to fall apart. UTM parameters give marketers a simple way to organize traffic across channels. Adding clear labels to your links helps you see where visits are coming from and which campaigns […]
25 best campaign analytics tools to track and improve ROI
A campaign can generate clicks, leads, and even conversions, but still leave you guessing what actually made it work. That is the problem campaign analytics tools are built to solve. The right tool brings multi-touch attribution, customer journeys, and campaign performance into one view so the data is easier to understand and act on. In […]
Paid search analytics: Metrics, tools, & tips
Search ads can bring in clicks fast. Knowing which ones are worth paying for is the harder part. Most ad platforms give you plenty of data. Impressions. Clicks. CPC. Conversions. But data alone does not tell you what is driving returns. You still need to see what is working. Which campaigns deserve more budget? Which […]
15 best conversion tracking tools to try in 2026
Traffic is easy to report on. Conversions are what make it matter. Conversion tracking tools help you see what happens after the click. Which channel brought the visitor in, what they did next, and whether that visit turned into something valuable. That matters because better tracking leads to better optimization. And better optimization is usually […]
What is marketing analytics? Types, metrics & tools
Marketing often looks clearer in strategy decks than it does in actual performance. You can execute a flawless campaign on paper and still see a gap between the activity you launched and the conversion rate you expected. Marketing analytics helps explain that gap. It connects activity to impact, so you can understand what your audience […]