Ruler Analytics Pricing 2026: Plans, costs, and alternative

Ruler Analytics pricing is based on monthly website traffic and the level of measurement a business needs. Current plans start at $400 per month for up to 10,000 visits and rise to $2,000 per month for more than 100,000 visits.

The final cost can also depend on product, data, and integration requirements. Features such as advanced segmentation, data-driven attribution, impression attribution, marketing mix modelling, and AI are reserved for higher tiers.

Understanding how multi-touch attribution connects touchpoints to revenue helps explain why plan depth matters as much as traffic volume.

This guide explains Ruler Analytics pricing, what each plan includes, the factors affecting cost, whether it offers good value, and an alternative worth considering.

Key takeaways

• Ruler Analytics starts at $400 per month: The Small plan supports up to 10,000 monthly website visits.
• Pricing scales with traffic: Medium costs $668, Large costs $1,326, and Advanced starts at $2,000 per month.
• Advanced features require higher plans: Segmentation and data-driven attribution begin with Medium, while MMM and the AI agent require Advanced.
• Annual billing reduces the price: Ruler advertises a 10% saving on annual deals, with agency partner rates also available.

Ruler Analytics pricing overview

Ruler Analytics currently offers four plans: Small, Medium, Large, and Advanced.

The main pricing thresholds are based on monthly website visits. However, Ruler also states that its prices are indicative and may scale according to traffic volume and the product, data, and integration requirements of each customer.

Plan	Monthly website visits	Monthly price	Annual-billing equivalent
Small	Up to 10,000	From $400/month	From $360/month
Medium	Up to 50,000	From $668/month	From $601/month
Large	Up to 100,000	From $1,326/month	From $1,193/month
Advanced	More than 100,000	From $2,000/month	From $1,800/month

The annual figures are monthly equivalents when paying through an annual deal. Ruler advertises a 10% annual saving but does not present these prices as fixed quotes for every implementation.

All four plans include phone, email, and live-chat support, a dedicated customer success manager, and white-glove onboarding. Agency partner rates are also available.

Ruler Analytics plans explained

Traffic is not the only difference between the four Ruler Analytics plans.

The depth of measurement also changes, particularly when teams need advanced segmentation, impression attribution, marketing mix modelling, or AI-assisted analysis.

Small plan

The Small plan starts at $400 per month and supports up to 10,000 monthly website visits.

It includes:

• First-party data platform
• Integrations and activation
• Multi-touch attribution
• Phone, email, and live-chat support
• Dedicated customer success manager
• White-glove onboarding

The Small plan is the entry point for businesses that need to connect marketing touchpoints with conversions and revenue.

It may suit smaller lead-generation businesses, professional service companies, and B2B teams that rely on form submissions, phone calls, and CRM activity.

The main limitation is the 10,000-visit allowance. A growing website may need to move to Medium even when the Small plan’s attribution capabilities remain sufficient.

Medium plan

The Medium plan starts at $668 per month and increases the traffic allowance to 50,000 monthly visits.

It includes everything in Small, plus:

• Advanced segmentation
• Data-driven attribution
• Impression attribution

The added measurement capabilities make Medium more suitable for teams that want to move beyond standard rule-based marketing attribution models.

Advanced segmentation can also help businesses compare performance by audience, market, campaign group, geography, or other customer attributes.

Medium is likely to be the more practical plan for growing businesses that have exceeded 10,000 visits or need deeper attribution analysis.

Large plan

The Large plan starts at $1,326 per month and supports up to 100,000 monthly visits.

Its listed measurement features are the same as Medium:

• First-party data platform
• Integrations and activation
• Multi-touch attribution
• Advanced segmentation
• Data-driven attribution
• Impression attribution

The principal difference shown on the pricing page is the higher traffic allowance.

This makes Large suitable for established businesses with greater website volume that need the capabilities included with Medium but cannot remain within its 50,000-visit limit.

Advanced plan

The Advanced plan starts at $2,000 per month and is intended for websites receiving more than 100,000 monthly visits.

It adds:

• Marketing mix modelling
• AI Agent for analysis and media planning
• Advanced segmentation
• Data-driven attribution
• Impression attribution
• Multi-touch attribution

The distinction between multi-touch attribution and marketing mix modelling matters at this level.

Multi-touch attribution analyses identifiable customer journeys and touchpoints. MMM takes a broader statistical view of how online and offline marketing investments affect revenue and return on investment.

The Advanced plan is therefore designed for larger organizations that need multiple measurement methods rather than journey-level attribution alone.

What affects Ruler Analytics pricing?

The figures on the pricing page are starting prices rather than guaranteed costs for every customer.

Ruler states that pricing can scale according to monthly traffic volume and product, data, and integration requirements.

Monthly website traffic

Monthly website traffic is the clearest pricing factor.

The thresholds are:

• Up to 10,000 visits
• Up to 50,000 visits
• Up to 100,000 visits
• More than 100,000 visits

Ruler defines a monthly unique visitor as one individual visitor during that month, regardless of how many times that person returns to the website.

A company near the upper boundary of its current tier should consider the next plan when forecasting its attribution costs.

Attribution requirements

Every plan includes multi-touch attribution, but the available level of sophistication changes.

Medium and Large add advanced segmentation, data-driven attribution, and impression attribution. Advanced adds marketing mix modelling and the AI Agent.

The required measurement approach may therefore determine the plan even when website traffic fits within a lower tier.

Product and data requirements

Ruler describes its public prices as indicative and says the total may vary according to product and data requirements.

A standard lead-generation setup may be less complex than an implementation involving several websites, CRM systems, payment tools, offline channels, and data warehouses.

Integration complexity

Ruler supports a broad integration ecosystem covering advertising, CRM, marketing automation, ecommerce, payments, data warehouses, and business intelligence tools.

Its pricing page lists integrations such as:

• Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, and TikTok Ads
• Salesforce, HubSpot, Dynamics 365, Pipedrive, and Zoho
• Shopify, WooCommerce, BigCommerce, Stripe, and Chargebee
• Snowflake, Redshift, BigQuery, and SQL databases
• Tableau, Looker Studio, Power BI, and Domo

The public page does not state that every bespoke implementation is included within the base price. Integration requirements should therefore be confirmed before signing a contract.

Monthly or annual billing

Ruler offers a 10% discount for annual deals.

This lowers the monthly equivalent of each plan, but an annual commitment may involve paying for a longer period than monthly billing.

Teams should compare the discount with their preferred contract flexibility.

Phone numbers and call minutes

Ruler’s help center says phone numbers are generally free.

Extra charges may apply when a business requires a large number of premium number types or uses more call minutes than its package includes. Ruler states that additional charges are not applied without prior agreement.

Agency requirements

Ruler advertises agency partner rates on its pricing page.

Its help center says preferential rates may be available based on volume, but agencies need to contact Ruler for the exact discount.

What is included with Ruler Analytics?

Ruler Analytics is more than a basic call-tracking product.

Its public pricing page describes a broad first-party data, attribution, integration, and reporting platform.

Tracking and conversions

Ruler supports tracking for:

• Standard and third-party forms
• Dynamic phone calls
• Live-chat interactions
• Ecommerce purchases
• Offline sales calls
• Trade shows and webinars
• Payment activity
• Custom conversion sources

This breadth is particularly useful for companies whose conversions do not happen entirely through a website checkout.

Multi-touch attribution

Ruler lists six attribution approaches:

First click

Gives full credit to the first click that introduced the customer to the brand.

Last click

Assigns all credit to the last click before the conversion happened.

Time decay

Uses a time decay model to give more credit to touchpoints closer to the sale.

Linear

Splits credit equally across every touchpoint using a linear attribution model approach.

Position based

Weights the first and last interactions more heavily in a position based model, with the remainder split across the middle.

Data-driven and impression attribution

Assigns credit using actual conversion patterns rather than a fixed rule, which is how data-driven attribution works.

Data-driven and impression attribution are listed as higher-tier features, while general multi-touch attribution begins with Small.

Marketing mix modelling

Marketing mix modelling is included with the Advanced plan.

Ruler lists MMM capabilities such as:

• Modelled ROAS
• Online and offline channel measurement
• Diminishing returns analysis
• Budget scenario planning
• Forecasting
• Historical benchmarks

These capabilities are intended for broader budget and media-planning decisions rather than individual customer journey analysis.

CRM and revenue reporting

Ruler connects marketing interactions with CRM opportunities and revenue stages.

Its reporting options include channel, source, campaign, keyword, UTM, device, customer journey, cross-domain tracking, and multi-device analysis.

Data activation

Ruler can push data into advertising, CRM, warehouse, and reporting systems.

That allows teams to use attributed conversion and revenue data outside the Ruler interface, including in paid-media optimization and business intelligence workflows.

Potential costs and buying considerations

The starting monthly fee does not answer every purchasing question.

These areas should be clarified before selecting a plan.

Traffic-based upgrades

A business that crosses a monthly visitor threshold may need to move to a higher plan.

The jump can be substantial. Moving from Medium to Large increases the starting monthly cost from $668 to $1,326.

Businesses with seasonal traffic should ask how temporary spikes are treated.

The final quoted price

Ruler explicitly describes its pricing as indicative.

Product selection, integration depth, data requirements, and monthly traffic may all affect the final quote.

Call-tracking usage

Businesses with large call volumes should confirm:

• Included phone numbers
• Included call minutes
• Premium number costs
• Additional minute charges
• International call requirements

These charges may not affect every customer, but they can change the total cost for call-heavy businesses.

User and domain terms

The current pricing page does not display a user limit or per-seat fee.

An older Ruler help-center article says multiple user logins are available without extra charges and describes licensing as domain-based. Since that article is not recent, both terms should be reconfirmed during procurement.

Implementation time

White-glove onboarding is included across all plans.

However, the customer may still need to allocate internal resources for conversion mapping, CRM configuration, tracking validation, data access, and stakeholder approval.

Free-trial availability

The current Ruler Analytics pricing page does not advertise a self-serve free trial.

Its calls to action direct visitors to “Get Started” or request a demo, so teams should ask whether a sandbox, proof of concept, or trial environment is available.

Is Ruler Analytics worth the price?

Ruler Analytics can justify its price when a business needs to connect marketing activity with leads, phone calls, opportunities, offline conversions, and closed revenue.

The included support and white-glove onboarding may also provide value for teams that prefer guided implementation instead of setting up attribution independently.

Ruler Analytics may be worth it for

• Lead-generation businesses
• Companies with high call volumes
• Professional and financial service providers
• B2B teams connecting marketing with CRM revenue
• Businesses measuring online and offline conversions
• Organizations that need impression attribution
• Large teams combining MTA and MMM
• Companies that prefer managed onboarding

Ruler’s broad integration list also makes it relevant for complex marketing stacks involving several CRMs, advertising platforms, payment systems, and data warehouses.

Ruler Analytics may offer less value for

• Smaller businesses with limited attribution budgets
• Teams wanting immediate self-serve access
• Companies that need product analytics
• SaaS businesses measuring activation and retention
• Ecommerce teams that need product-behavior analysis
• Teams wanting to test attribution with their data before paying
• Businesses that want AI analysis below an enterprise-level plan

For these teams, the question is not whether Ruler Analytics can track revenue. It is whether its focus and pricing align with the wider analytics work the business needs to perform.

Usermaven as a Ruler Analytics alternative

Ruler Analytics works for businesses focused on calls, forms, offline activity, and CRM revenue.

Teams that also need website behavior, product engagement, funnels, retention, customer journeys, and digital revenue attribution may benefit from a broader Ruler Analytics alternative.

Usermaven combines marketing attribution with website analytics, product analytics, customer journey analysis, CRM revenue visibility, and AI-assisted reporting in a self-serve platform.

Self-serve setup

Usermaven provides self-serve signup and no-code tracking.

Most standard websites and SaaS products can begin recording events within 10 to 15 minutes using a lightweight script or a supported integration. More advanced CRM and custom-event implementations may require additional configuration.

This is a different buying experience from Ruler’s guided onboarding process.

Ruler includes white-glove onboarding, while Usermaven lets teams begin tracking independently and offers optional guided setup.

Complete customer journeys

User journeys show the complete sequence of pages, campaigns, events, and interactions that lead to conversion.

This helps teams understand more than the final form submission or offline sale. They can see where customers entered, what they did, where they experienced friction, and which interactions moved them forward.

Website and product behavior

Product analytics connects marketing acquisition with activation, feature usage, engagement, and retention.

This makes Usermaven a stronger fit for SaaS and product-led companies that need to understand what customers do after acquisition.

Website, ecommerce, funnel, segment, and journey analysis are also included in the platform.

Revenue and CRM attribution

The Usermaven Scale plan includes:

• Paid-ads attribution
• Channel-level revenue attribution
• Content and landing-page attribution
• CRM revenue and pipeline attribution
• Multi-touch conversion paths
• Customer journey attribution
• Conversion sync to ad platforms

This gives teams a connected view of acquisition, behavior, pipeline, and revenue rather than requiring separate tools for each stage.

AI-assisted analysis

Maven AI lets teams ask questions about campaigns, attribution, funnels, customer journeys, and revenue in plain language.

It is included with the Scale plan alongside AI-powered reporting, summaries, and scheduled reports.

Ruler’s AI Agent is listed on its Advanced plan, which starts at $2,000 per month.

Trial before purchase

Usermaven provides a 14-day trial without requiring a credit card.

Teams can install tracking, evaluate dashboards, review user behavior, and test attribution before selecting a paid plan.

Ruler Analytics vs Usermaven pricing

A direct starting-price comparison needs context, and the figures below are based on Ruler Analytics’ published pricing page.

Usermaven’s Growth plan starts at $84 per month, but its attribution-focused Scale plan starts at $199 per month. Ruler Analytics includes multi-touch attribution with its $400 Small plan, so Scale is the fairer comparison since both plans include attribution.

Area	Usermaven	Ruler Analytics
Attribution-ready starting price	Scale at $199/month	Small at $400/month
Setup	Self-serve, no-code	White-glove onboarding
Free trial	14-day self-serve trial, no card	No self-serve trial advertised
Annual discount	15%	10%

Usermaven’s pricing is based on recorded events. At the 250,000-event level, Growth costs $84 per month and Scale costs $199 per month. Scale includes unlimited users, five workspaces, seven years of data history, attribution, CRM revenue reporting, and Maven AI.

Ruler Analytics prices according to website traffic and measurement requirements. Its entry plan costs more, but every plan includes dedicated support and white-glove onboarding.

Which platform should a business choose?

The better choice depends on the measurement problem being solved.

Choose Ruler Analytics when

Ruler Analytics is the stronger fit when:

• Calls and forms are central conversion points.
• Offline conversion tracking is a priority.
• Revenue must be connected to CRM opportunities.
• Impression attribution is required.
• MMM and MTA need to operate in one platform.
• A dedicated success manager is important.
• White-glove onboarding is preferred.
• Traffic-based pricing fits the business model.

Choose Usermaven when

Usermaven is the stronger fit when:

• Self-serve access is important.
• The team wants to start tracking in minutes.
• Website and product behavior must be measured together.
• Customer journeys and funnels are part of daily analysis.
• Paid, organic, referral, direct, email, CRM, and product touchpoints need one view.
• AI-assisted analysis is required without an enterprise-level starting price.
• A free trial is needed before committing.
• Attribution, retention, and revenue reporting should live in one platform.

Final verdict on Ruler Analytics pricing

Ruler Analytics pricing starts at $400 per month and scales according to monthly traffic and measurement depth.

The Small plan already includes multi-touch attribution, while Medium and Large add advanced segmentation, data-driven attribution, and impression attribution. The $2,000 Advanced plan adds marketing mix modelling and an AI Agent.

That structure can make sense for businesses focused on calls, forms, CRM opportunities, offline conversions, and managed implementation.

Teams that need broader digital attribution, website behavior, product analytics, customer journeys, funnels, retention, and AI-assisted reporting may get more everyday value from Usermaven.

As an AI-powered marketing attribution platform, Usermaven connects campaigns, customer behavior, CRM activity, and revenue with self-serve access and transparent pricing.

Start a free 14-day trial to evaluate Usermaven with real attribution and journey data before committing.

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