How to track visits from Google My Business (GMB) in Usermaven

Google My Business (GMB) is a powerful tool for local businesses to connect with customers. It is a free service for businesses to manage how their business appears on Google Search and Google Maps. It is a game-changer for local businesses, allowing them to add all their pertinent details, such as name, location, hours of operation, Google reviews, photos, and more, and use their Google My Business insights.

However, tracking the traffic and conversions from GMB can be challenging. This guide will show you how to effectively track visits from GMB using Usermaven.

Setting up tracking in Google My Business

By far, the easiest way to set up tracking within GMB is to add a custom UTM code to the listing itself. This allows you to access data from the listing, such as the number of clicks, impressions, and associated keywords. Linking Google My Business to Usermaven is the best way to track the effectiveness of your listing. Here's how you can do it:

1. Create a custom URL for your GMB listing. You can do this using Usermaven's free UTM builder tool. To do so:
   • Go to Usermaven's free UTM builder.
   • Enter your website URL (homepage or a specific location page).
   • Set UTM parameters as per your need. For example:
     1. Campaign Source: Google
     2. Campaign Medium: Organic
     3. Campaign Name: GMB (short for Google My Business)
   • The tool will generate a custom URL with your specified parameters.
2. Next, update your GMB listing with the new custom URL. To do so:
   • Log into your Google My Business (GMB) account.
   • Navigate to the 'Edit Profile' section.
   • Replace the existing URL (if you have any) with the new custom URL you created.
   • Save the changes.

Note: It may take a few days for Google to approve the change, but it's often much quicker.

3. Once your new URL is live on GMB, you can start tracking visits and conversions in Usermaven:
   • In Usermaven, go to the "UTM traffic" section on the Web Analytics dashboard.
   • Look for traffic coming from the source "Google" with the medium "organic" and campaign "GMB".
   • You can now see visits, conversions, and other metrics specifically from your GMB listing.

Benefits of tracking GMB traffic

By implementing this tracking method, you can:

• Distinguish GMB traffic from other organic Google traffic
• Measure the effectiveness of your GMB listing
• Track conversions originating from GMB
• Make data-driven decisions to improve your local SEO strategy

Additional tips

• If you have multiple locations, consider creating unique UTM URLs for each location's GMB listing.
• Regularly check your Usermaven reports to monitor the performance of your GMB traffic.
• Use the insights gained to optimize your GMB listing and improve your local search presence.

By following these steps, you'll have a clear picture of how your Google My Business listing is contributing to your website traffic and conversions. This data will help you make informed decisions about your local marketing strategies and improve your overall online presence.