How to track events in Usermaven: A comprehensive guide

You know what events are and why they’re useful for SaaS businesses.

But here’s the next step!

Tracking events is important, but how do you do it?

If you’re still deciding on the accurate tool to track events,

We’ve got you covered!

Today, we’ll explain how Usermaven gives you auto-captured events, pinned events, and custom events in one place.

Let’s jump in.

What are events?

Events in analytics are essentially actions or behaviors that happen when people use digital platforms like apps, emails, or websites.

They’re important because they give us insights into how users engage with these platforms.

Tracking and analyzing events helps businesses understand user preferences, identify areas for improvement, and enhance the overall experience to keep people engaged with their products or services.

Now you know what events are and what to track events. Let’s start with tracking events with Usermaven.

Related: Event-based web analytics

Why track events with Usermaven?

Here are just a few reasons why event tracking with Usermaven is a must-do:

• Tells you everything: It shows you what buttons your users clicked and where they navigated, and it has to do with the ultimate sign-up or purchase step. Here is the event dashboard of Usermaven showing auto-captured events, pinned events, custom events, and event activity.

• User engagement: It tells which elements capture user attention and which ones go unnoticed.
  Measure campaign effectiveness: As a marketing attribution tool, Usermaven helps you track how users interact with your campaigns, connect those actions to conversions, and identify areas for improvement.
• Boost conversions: Optimize your website or app to guide users toward your desired goals.
• Personalize the user experience: You can make content and features based on user behavior.

Furthermore, obtaining real-time records of user interactions, including clicks and time spent on specific features, can significantly enhance your ability to predict customer behavior.

By strategically planning based on user’s preferences and interests, you can ultimately improve your outcomes.

How does Usermaven help with event tracking?

Usermaven offers three ways to track events:

• Auto-capture: This captures common events automatically, like clicks, scrolls, and form submissions. It’s a good starting point for basic understanding.
• Pinned events: Pinned events are important events you choose to stay informed about.
• Custom events: Custom events are user-defined signals in code that track specific actions or interactions.

What auto-capture can track?

Usermaven captures auto-capture events through its Spotless™ tracking technology. This technology automatically captures all events on your website or app, eliminating the need for developers to manually track them.