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Grow faster with AI-powered analytics

See what’s working (and what’s not) with smarter marketing attribution & analytics

Usermaven is built for marketers, product teams, agencies, and brands. It captures every user event automatically, no developers needed. Spot your best channels, find funnel drop-offs, explore web & product analytics, and use AI + custom dashboards to focus save time & improve productivity.

Sign up free Book a demo

Privacy-friendly

GA4 alternative

No coding required

AI-powered

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Trusted by leading brands & agencies

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Analyze. Strategize. Optimize.

Switch from numbers to marketing intelligence that drives growth

Usermaven is your all-in-one analytics tool. While others stop at conversion, we go further, helping you understand what fuels growth and how to scale it.

Website Analytics

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Product Analytics

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Contacts Hub

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Segments

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Funnels

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Attribution

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

User Journeys

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Dashboards

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Trends

Analyze, optimize, grow.

Usermaven offers real-time, user-friendly website analytics, simplifying your daily metrics check.

Website Analytics

Speed up decision-making with AI-driven insights

Usermaven's AI is like your data-savvy friend, highlighting the good stuff you might miss. It's a shortcut to smarter decisions, without the number-crunching headache.

14-day free trial

AI-powered funnel analysis

Let AI-driven funnels identify optimization opportunities in your customer journeys, providing quick, actionable recommendations for better conversions.

AI-powered attribution

Usermaven’s multi-touch attribution accurately links conversions to their source channels/content. All you get is clear data to improve your marketing strategy and ROI.

AI-powered user journeys

Understand user behavior easily with AI-driven user journey analysis, revealing patterns and insights to enhance the user experience.

AI-powered assistant [Maven AI]

Maven AI answers your analytics queries instantly, offering deeper insights through follow-up questions and guided analysis.

Favorite tool of performance marketers & growth teams

Top features of Usermaven

Upgrade your marketing analytics with advanced attribution and analytics features that go beyond GA4 and traditional tools - giving you clearer insights into what truly drives growth.

See what’s really driving your conversions

Marketing attribution simplified

Usermaven makes it easy to understand which marketing efforts actually lead to results. Choose from 7 attribution models, track full conversion paths, and measure the impact of every channel, source, and campaign. No code or guesswork needed.

Marketing attribution simplified

Multi-model attribution

Multi-model attribution

Use 7 models like first-touch, last-touch, linear, time decay, etc., to compare performance.

Channel and source clarity

Channel and source clarity

See exactly which channels, sources, and content pieces contribute to conversions.

Conversion journey insights

Conversion journey insights

View the complete path to conversion, including time-to-convert and touchpoint breakdowns.

Paid ads tracking

Paid ads tracking

Measure real ROI from Google, Meta, LinkedIn, and Bing ads in one clean dashboard.

One platform for every metric that matters

Website and product analytics

Usermaven helps you track everything in one place. From website traffic to product usage and business performance, it's all easily accessible. With ready-to-use dashboards and deep SaaS insights, Usermaven is the most privacy-friendly GA4 alternative built for modern teams.

Website and product analytics

Website analytics

Website analytics

Track visits, bounce rates, top pages, and engagement in a clean, marketer-friendly view.

SaaS insights

SaaS insights

Understand how users interact with your product, from sign-up to retention.

Custom dashboards

Custom dashboards

Create tailored dashboards or use built-in views for SEO, PPC, and marketing performance.

WooCommerce & search reports

Use specialized dashboards for WooCommerce and Google Search to track sales, queries, and growth.

Map every step, find every drop-off, spot every opportunity

Funnels, journeys, and trends

Usermaven gives you full visibility into how users interact with your website and product. Build conversion funnels, track every step of the user journey, and discover behavior patterns with real-time trends. It’s everything you need to optimize experiences and drive growth, without relying on guesswork.

Funnels, journeys, and trends

Conversion funnels

Conversion funnels

Identify where users drop off in your funnel and fix leaks fast. Build funnels based on visitor or user actions with complete flexibility.

User journeys

User journeys

Visualize every path users take before and after key actions. Understand behavior and reduce friction across the journey.

Real-time trends

Real-time trends

Track key metrics, see what works well, and uncover behavior patterns using flexible visual reports.

AI-powered insights

AI-powered insights

Let Usermaven’s AI detect patterns, highlight drop-offs, and surface opportunities for improvement, instantly.

Get the full picture of every visitor & user

Unified contacts and smart segments

Usermaven brings all your visitors, users, and companies into one centralized hub. See complete timelines, engagement levels, first-touch data, and more. Create precise segments using behavior, attributes, UTM data, or events to run personalized campaigns and uncover growth opportunities.

Unified contacts and smart segments

Unified contacts hub

Unified contacts hub

Track every visitor, user, and company with rich activity timelines, location, first-touch, and last-seen data.

Dynamic segmentation

Dynamic segmentation

Build flexible segments based on actions, attributes, UTM parameters, page visits, device types, and more.

Granular filtering

Granular filtering

Easily drill down using filters like engagement level, source, country, product activity, or campaign tags.

Better targeting, smarter decisions

Better targeting, smarter decisions

Share tailored insights with marketing, product, and success teams to power more relevant outreach and decision-making.

Your data, your choice

Prioritize privacy & maintain control

Usermaven champions privacy, ensuring GDPR and CCPA compliance, hosting in the EU, and complete data ownership, putting you in control with confidence.

Prioritize privacy & maintain control

Fully compliant

Fully compliant

Usermaven puts privacy first, ensuring complete adherence to GDPR and CCPA regulations.

Hosted in the EU

Hosted in the EU

Hosted exclusively in the EU, ensuring strong protection and compliance with the highest privacy standards.

Data ownership

Data ownership

All collected data is yours. Request export or deletion anytime, giving you full control over your information.

Go cookieless

Go cookieless

We enable cookieless analytics, delivering insights without invasive tracking and prioritizing user privacy.

Quick, 5-minute setup

Effortless, no-code event tracking

Unlike other tools, Usermaven eliminates dependence on developers for the tracking of key actions performed by users on your website or app. Every button click, form submission, purchase, or page visit is automatically tracked.

Effortless, no-code event tracking

Auto-captured events

Auto-captured events

Track user interactions automatically, from page views to clicks, without writing any code.

Pinned events

Pinned events

Create your fully customized pinned events such as signups, purchases, button clicks, downloads, etc.

Custom events

Custom events

Capture anything you want, from anywhere in the codebase, ensuring comprehensive data capture.

Event activity

Event activity

With Usermaven, you can easily monitor event activity, providing a detailed timeline of event occurrences.

Accurate, effortless
analytics

With automatic event tracking, it takes the load off
developers and puts the power in the hands of marketers and product pros.

For product teams

Experience your product through your users’ eyes.

Find out more

For marketers

Explore the hidden stories behind every click and scroll.

Find out more

Loved by
marketers, agencies & brands

Our website & product analytics tool is loved by so many people for so many reasons.

client

Stefan G.

Director of Operations

Due to privacy concerns, we were looking for the best Google Analytics alternative. Usermaven fulfilled all the boxes with style, accuracy, and convenience.

client

Linda Johnson

Agency owner

Just moved all my clients' sites from Google Analytics to Usermaven because it's simple, fast and gets the job done.

client

Ebusian Benjamin

Founder at Redink

Usermaven is certainly a game-changing tool for my startup.

client

Chris T.

Business Development

What I liked most about Usermaven is its ease of use and quick setup process. The no-code event tracking feature was highly impactful, as it eliminated the need for developer assistance.

client

Mike Hill

Founder - Curator.io & Frill.co

Finally, I have user-level and company-level analytics for my SaaS. After trying a bunch of different products, Usermaven stood out.

client

Usama Khalid

Founder - ContentDrips.com

I like how every important SaaS metric is right in front of me. It was so easy to set up everything.

client

Scott C.

IT Manager & Developer

I like how simple and easy it is to use, with no complicated dashboards to set up. You have all the information you need at first glance, and I also like how it is cookieless. The team behind Usermaven is fantastic, consistently rolling out new features.

client

Vincent D.

IT - Tekniker

I absolutely love using Usermaven as an analytics tool. The ease of use is simply unparalleled - Its features feel intuitive and straightforward.

client

Simon M.

Marketing Consultant

Usermaven presents all the important data about my web site performance very easily.

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">Product Hunt</span>

4.9 on Product Hunt

<span style="font-weight:600">4.9</span> on <span style="font-weight:600">Capterra</span>

4.9 on Capterra

4.9 on G2

4.9 on GetApp

4.9 on Software Advice

Why Usermaven?

The truth

Many companies invest in tools like GA4, Mixpanel, or Amplitude, only to find them complex and costly. Usermaven is like a data scientist in your team – it's affordable, easy to set up, and simple to use for hassle-free website & product analytics.

Super simple

Super simple

Super simple

Designed to be simple and intuitive in every way – without complexity or clutter to distract you.

Privacy compliance

Privacy compliance

Privacy compliance

Usermaven prioritizes privacy, fully complying with GDPR & CCPA, and safeguarding user data.

System security

System security

System security

We apply the latest security standards and take measures to ensure your data is safe with us.

Get started in minutes

You are one pixel away from seeing the data magic with Usermaven.

Sign up free Book a demo

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